2016 Azbee Awards of Excellence
Category
Design > Feature Article Design > Less Than $3 Million Revenue > Mid Atlantic
Awarded to
Hillary Glen, Art Director; Mark Pricskett, Photographer
Entry details
Big Decorating Challenge
Issue date (if applicable):
Publication name: Stitches
Publishing company: ADVERTISING SPECIALTY INSTITUTE (ASI)
Website home page: http://www.asicentral.com/news/magazines#wearables-mag
Please describe the publication's mission and readership:
Stitches is read by more than 21,250 (60,000 with pass-along readership) North American-based commercial embroiderers and screen printers. Readers, including home-based, retail-based and larger contract shop owners, rely on Stitches for educational articles on how to run their businesses better, increase their bottom lines and beat out competition. For more than 25 years, Stitches has given its audience sound business-growth strategies, sales and marketing topics, software and embroidery equipment reviews, cutting-edge decoration and digitizing techniques, fashion trends, new product information and industry news. Readers’ decorated work is featured in the magazine. The magazine is presented in a high-end fashion format. Starting with the January 2016 issue, Stitches will merge with its award-winning sister publication, Wearables, and expand its audience to include apparel distributors and screen printers.
Please describe the enterprising work that went into this entry and its significance or impact on readers:
This photo shoot and feature design was inspired by the clothing that was custom-created for a fictitious budding pop star named Sophie Blue. The apparel was very youthful and full of color and I wanted to showcase as much of it as possible and accent with whimsical, colorful elements throughout.
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Big Decorating Challenge
Category
Design > Feature Article Design > Less Than $3 Million Revenue > Mid Atlantic
Description
Publication name:
Stitches
Company:
ADVERTISING SPECIALTY INSTITUTE (ASI)
Winner Status
- Regional Bronze Award
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