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Azbee Award categories

The Azbee Awards of Excellence are awarded in more than 70 categories in the following divisions:

The Print, Design, and Online category entries compete for both national- and regional-level Gold, Silver and Bronze awards. Some categories, including the Magazine of the Year, honor winners in two revenue classes — under $3 million and over $3 million. Learn more about the Regions.

Entries in all categories require PDF files for judges to review. The only categories that require you to mail in print magazine issues are Magazine of the Year, Magazine Design, Magazine Redesign, Newspaper Design and Newspaper Redesign.

Overall Excellence categories

Note: If you plan to enter the Magazine of the Year, Web Site of the Year, Cross-Platform Package of the Year, or Newsletter of the Year, please ensure that a member of your staff is able to attend the conference, which is May 10-11, 2018, in Washington, D.C. It will be on the same day as the Azbees award banquet. Winners will be contacted in March to allow time to prepare materials.  ASBPE will cover the cost of registration for the National Conference and Azbee Banquet for one staff member per winning organization.

  • Magazine of the Year - The Society's top award each year goes to business publications in two revenue divisions that demonstrate consistent editorial and design quality, and provide extraordinary reader service. Judging is based on: 1) quality of writing, reporting and editing: 2) value and usefulness to the reader: 3) editorial organization; 4) interaction with readers; and 5) layout and design. Entrants submit three consecutive, complete issues.
    • Note: Only one entry per magazine is permitted in this category.
    • Also note: This category requires you to both upload PDFs of three complete issues online and mail in three (3) copies of the same three consecutive issues. Mailing instructions are provided on the entry form. Mailed entries must be postmarked no later than the final entry due date of Jan. 5, 2018.
    • Magazine of the Year entries are subdivided by revenue class: More than $3 million and less than $3 million. Please include total revenue, including print, digital and event revenue.
       
  • Web Site of the Year - Web Site of the Year entries will be judged based on quality of writing, reporting and editing; value and usefulness to the reader; layout and design; usefulness to readers; use of web technologies; and community. Submit URL and password, if applicable.
    • First-year websites are not eligible; instead, please enter the New or Relaunched Website category under the Online division.
    • Note: Only one entry per publication is permitted in this category.
       
  • Best Cross-Platform Package of the Year - The Best Cross-Platform Package of the Year category recognizes the clear coordination of mobile, print, social media and web site packages (Web sites, e-newsletters, blogs, webinars, databases, widgets, Twitter feeds, online communities, slide shows, videos, or podcasts) in the presentation of a single topic. Entrant must submit a package that contains one example of a print magazine or newsletter article or series of articles (submit as PDF only; no hard copies). For the digital materials, submit URLs, passwords (if applicable), and PDFs. Along with the general criteria, judges will examine the coordination of print and digital media that makes excellent use of the qualities of both approaches, and that show clarity and originality in relating the print and digital forms.
    • Note: Only one entry per publication is permitted in this category.
       
  • Newsletter of the Year - Entries are open to B2B for-profit or not-for-profit print newsletters, whose frequency is weekly or less, i.e. do not enter dailies or twice-a-week publications. Enter PDFs of three consecutive issues of your newsletter. Judging is based on editorial organization; reporting/writing; usefulness to readers; reader engagement; and layout and design.
    • Note: Only one entry per publication is permitted in this category.

Print Categories

  • Case History - Enter one complete article about how a single organization defined a problem and applied technology, equipment or management techniques to solve it. Articles will be judged on quality of writing and reporting, depth and breadth of information, quality and use of sources and source materials, value to the reader, presentation and other criteria.
  • Company Profile - Enter one complete article profiling one company or organization. Article is judged on quality of writing and reporting, depth and breadth of information, quality and use of sources and source materials, value to the reader, and presentation.
  • Editorial/Editor's Letter - Enter two editorials or "letters from the editor," signed or unsigned, written by the same Editor.
  • Feature Article - General Interest - Submit one complete, in-depth general feature story, including jump pages and sidebars, demonstrating solid reporting/writing skills. Comprehensiveness, insight, and skillful presentation of useful material are important.
    • Because of the high numbers of entries in the Feature Article - General Interest category, please note that there are several more focused categories for feature-length stories that you might consider entering:
      • Features examining breaking news should be entered in the News Analysis category.
      • Research-based features, including surveys by a magazine, should be entered in the Original Research category.
      • Multiple, related features can be entered in Feature Series.
      • Case Histories have their own category.
      • Features detailing a process can be entered in the How-To Article category.
      • Features examining a technology in great detail can be entered in the Technical Article category.
  • Feature Series - Submit articles, planned in advance as a series, that thoroughly investigate a single topic from its various aspects in multiple issues. Half or more of the articles in the series must have appeared in the magazine during the entry year. If the series carried over to January, that is acceptable. Submit all articles in their entirety. Do not submit whole issues of the magazine.
  • Group Profile - Enter one complete article profiling multiple people. Article is judged on quality of writing and reporting, depth and breadth of information, quality and use of sources and source materials, value to the reader, and presentation.
    • Please note: If the article profiles a single person, then please enter in the Individual Profile category. If the article profiles a company, please enter in the Company Profile category.
  • Government Coverage - Submit a total of three government-related (executive, legislative, or judicial) articles (not an entire issue). Articles must be taken from three consecutive issues. Articles, which must be clearly separated from each other by issue date, may include features, columns, news stories, departments, or sections. The aim is to recognize publications that continuously produce a volume of outstanding government coverage.
    • Note: This is not an award for a single article or for a single government news section, each of which may be submitted in other categories.
  • How-To Article - Submit one complete article that walks the reader through the steps necessary to perform a particular activity. Clear, concise writing and presentation should make it easy for the reader to apply the process described.
    • Note: Articles that explain technology without an emphasis on "how-to" application should be submitted in the Technical Article category.
  • Humorous/Fun Department - Enter two examples of a column or department, appearing at least four times a year, that takes a humorous/fun look at the industry your publication is covering. The article will be judged on the relevance to the readers, reader interest, writing, editing, research, and the presentation of the content, including accompanying illustrations.
  • Impact/Investigative - Submit one complete, in-depth story including jump pages and sidebars, demonstrating solid reporting/writing skills. Comprehensiveness, insight, and skillful presentation of useful material are important. This category should include an explanation of the investigative nature or the resulting impact of the article. The story should demonstrate what topic/issue was investigated, stick to the facts and include attribution to the details uncovered, and what changes are needed/were made.
    • Note: Articles that cover breaking news should be entered in the News Analysis category, and features built around original research, including surveys by a magazine, should be entered in the Original Research category.
  • Individual Profile - Enter one complete article profiling one person. Article is judged on quality of writing and reporting, depth and breadth of information, quality and use of sources and source materials, value to the reader, and presentation.
    • Please note: If the article profiles multiple people, then please enter in the Group Profile category. If the article profiles a company, please enter in the Company Profile category.
  • News Analysis - Submit one analytical news story that provides insight into a breaking news story in a thorough context and demonstrates quality writing, reporting, editing, and usefulness to readers. Entry will be judged on editorial values of balance, source variety, proper attribution, timeliness, reader value, depth of information and proper emphasis, adequate development, enterprise, and clarity in presentation. Article must appear in the next available issue after the event occurs; date of event on which the news analysis is based must be clear to judges.
  • News Section - Enter one complete news section from a single issue. This category is for a regularly appearing section within an issue, covering a variety of news stories, not a single topic.
  • On-Site Trade Show Coverage - This honors enterprising, on-site editorial coverage of a trade show/conference in a publication distributed at an industry trade show/conference (e.g., show dailies). Submit ALL complete issues of the show coverage showing the on-site produced editorial clearly identified (e.g., use sticky notes or circle headlines), along with a one-page, typed description or tearsheet of the trade show/conference program schedule. This category is judged on the basis of writing, reporting, editing and breadth of coverage.
  • Original Research - Submit one article that has at its center a survey, product ranking, or statistical or other proprietary documentation by a publication.
  • Overall Headline Writing - Submit two consecutive full issues. Judges will look for sharp, engaging, and creative headlines that pique reader interest while clearly explaining and remaining faithful to the article's content. Your submission should specifically call attention to the best headlines within the two consecutive issues and explain why those headlines merit special review by the judges.
    • Note: Only one entry per publication is permitted in this category.
  • Product Section/Department - Enter three complete product sections or departments, each appearing in three separate, consecutive issues. Articles are judged on quality of writing and reporting, depth and breadth of information (e.g. trends, how-to), quality, and use of sources and source materials, value to the reader, and presentation.
  • Regular Column, Contributed - Enter two examples of any bylined column, from two different issues, that appears at least quarterly in the magazine. Both columns must be written by the same non-staff contributor, and should interpret or comment on issues pertinent to the magazine's readers.
    • Do not submit straight news; instead, consider the News Analysis category.
  • Regular Column, Staff-Written - Enter two examples of any bylined column, from two different issues, that appears at least quarterly in the magazine. Both columns must be written by the same person on the publication's full-time staff. The columns should interpret or comment on issues pertinent to the magazine's readers.
    • Do not submit straight news reporting or editorials here; instead, consider the News Analysis and Editorial/Editor's Letter categories.
  • Regular Department - Enter an example of any department, except a product department, that appears at least four times a year. Include the entire department as it appears in three successive issues. Provide name of department (not the major headline) as the name of the entry on the entry form.
  • Single Topic Coverage by a Team - Entry may include up to five articles on the same topic by members of publication’s writing team including staff writers/editors, freelancers, or industry experts. The articles must have appeared in the print edition of the publication but may be drawn from any issue within the judging period. While single-themed issues are eligible for this category, supplements should instead be entered into the special supplement category. 
  • Special Section - Submit an entire issue containing a complete example of an editorial-controlled, single-subject section appearing during the entry year within a calendar issue. The issue in which the special section occurs must have other feature articles and be clearly distinguishable from those features. No advertorials.
  • Special Supplement - Enter one complete, single-topic supplement produced once during the entry year as a separate publication to its associated magazine. Also, submit the entire issue of the associated publication. Content and design must have been editorially controlled. Note: No advertorials, directories or buyer's guides.
  • Technical Article - Submit one complete article that focuses on technological principles applied to science, industry, or business. As much as possible, entry should combine theory, methodologies and results along with analysis and discussion of usefulness and value to your readers, and impact. Documentation, attribution and presentation are also important considerations.
    • Note: Do not submit How-To articles in this category.
  • Visual Storytelling - Submit two PDF examples of storytelling using images, charts and stats to clearly explain the information or story in an innovative and exciting way.  

Design Categories

  • Best Overall Typography - Submit one complete issue. Submissions should have a great overall design that shows strong display and body copy typography that is flexible yet consistent throughout the whole issue.
  • Contents Page or Pages - Enter contents page(s) from a single issue. Entry must also include magazine cover of the issue containing entry for comparison. Criteria are design; graphics, typography, images; and the organization of information (e.g., does contents page quickly tell reader the magazine's mission and what various markets or readership categories are served?).
  • Feature Article Design - Enter one article that demonstrates the use of quality photography, illustration, typography and layout and design that complements the content of an entire feature article, which is at least four pages in length. Consistent use of thematic devices, the clarity of information presented, use of spreads and the quickness with which useful information is comprehended are among the judging considerations.
  • Front Cover - Best Typographic Cover - Judges will be looking for typography so adept that you don't miss a predominant single image; small accent images to a predominantly type cover are allowed for consideration. Extra points given for originality and "wow" factor. Submit cover only.
  • Front Cover - Illustration - Submit one illustrated cover (can be digitally produced) that supports the issue's main editorial focus. Judges will examine the magazine's mission, industry served and the effectiveness of the illustration in supporting these as well as the content, graphics, typography, images, layout and design. An adequate number of cover lines, their ability to communicate useful information to the reader, and legibility are important judging considerations. Submit cover only.
  • Front Cover - Photo - Submit one cover that uses a photo or photos to illustrate and support the issue's main editorial focus. Judges will evaluate the power of the photograph as well as the graphics, typography, images, layout and design. An adequate number of cover lines, their ability to communicate useful information to the reader, and legibility are important judging considerations. Submit cover only.
    • Note: Covers with altered images should be submitted to the Front Cover - Photo Illustration category. Covers with altered images entered into this category will be disqualified.
  • Front Cover - Photo Illustration - Submit one cover that uses an altered photograph to illustrate and support the issue's main editorial focus. Judges will evaluate the power of the photo illustration as well as the graphics, typography, images, layout and design. An adequate number of cover lines, their ability to communicate useful information to the reader, and legibility are important judging considerations. Submit cover only.
  • Front Cover - Special Issue or Supplement - Submit one cover of a separately bound, once a year buyer's guide, special report, annual or directory or similar publication that circulates to your magazine's primary audience. Judges will examine the magazine's mission and industry served; content; graphics, typography and images; and layout and design. Adequate number of cover lines legibility and usefulness to the reader are important judging considerations. Submit cover only.
  • Infographics - Enter a minimum of four separate infographics (please submit full articles in which the infographics are contained, if applicable). Infographics can be published in either print and online mediums. If published in print, then provide PDF files of the full articles; if published online, then provide URLs to the full article. If a single infographic appeared both in print and online, please provide both a PDF and URL. The visual clarity and appeal in which complex information is presented will be assessed. In addition to the design considerations, the editorial components will also be judged, e.g. headlines, attribution, explanation of data.
  • Magazine Design  - Submit two consecutive, complete issues of your magazine. Design briefs can be submitted for consideration as part of the entry. Judges will be looking for a clear visual hierarchy and design that serves the content and presents it clearly and how the design quickly conveys important news. Effective use of white space, color, photography, illustration, typography and concepts will be assessed. Extra points will be given for good visual storytelling and infographics.
    • Please note: This category requires you to both upload PDFs of two consecutive, complete issues online and mail in three (3) copies of the same two issues. Mailing instructions are provided on the entry form. Mailed entries must be postmarked no later than the final entry due date of Jan. 5, 2018.
  • Magazine Redesign - Submit the complete issue of a redesigned magazine first published in the entry year, and one complete regular (not a directory issue, please) issue of the old design published immediately prior to the redesigned issue. Do not enter supplements associated with other publications. In addition to the quality of the graphics, typography, photography and the layout and design, the appropriateness of the design to the magazine's mission and industry served, the publication's editorial organization, variety of presentation formats, and usefulness and functionality (e.g. reader "entry points") are among the important judging considerations.
    • Please note: This category requires you to both upload PDFs of two complete issues online and mail in three (3) copies of the same two issues. Mailing instructions are provided on the entry form. Mailed entries must be postmarked no later than the final entry due date of Jan. 5, 2018.
  • New Publication Design -  Submit the complete premiere issue of a start-up publication whose first issue carries a 2016 cover date and whose frequency is at least quarterly, but no more than weekly. Do not enter supplements associated with the publication. Judging is based on 1) quality of the graphics, typography, photography, layout and design, 2) the appropriateness of the design to the magazine’s mission and industry served, 3) editorial organization of entire publication, variety of presentation formats, and 4) usefulness and functionality (e.g., reader “entry points”). May not enter overall best design category.
  • Newsletter Design - Submit two complete consecutive issues of a print B2B newsletter whose frequency is at least quarterly. Do not enter supplements associated with the publication. Judging is based on 1) the quality of the graphics, illustrations, photography; 2) typography; 3) layout and design; 4) the appropriateness of the design to the newsletter’s mission and industry served; 6) editorial organization of the entire publication; variety of presentation formats; and 7) usefulness and functionality (e.g., reader “entry points”; can find necessary information quickly).
  • Newspaper Design - Submit two consecutive, complete issues of your newspaper or newsmagazine. Judges will be looking for a clear visual hierarchy and design that serves the content and presents it clearly. Effective use of white space, color, photography, illustration, typography and concepts will be assessed. Extra points will be given for good visual storytelling and infographics.
    • Please note: This category requires you to both upload PDFs of two consecutive, complete issues online and mail in three (3) copies of the same two issues. Mailing instructions are provided on the entry form. Mailed entries must be postmarked no later than the final entry due date of Jan. 5, 2018.
  • Newspaper Redesign - Submit the complete issue of a redesigned newspaper first published in the entry year, and one complete regular (not a directory issue, please) issue of the old design published immediately prior to the redesigned issue. Do not enter supplements associated with other publications. In addition to the quality of the graphics, typography, photography and the layout and design, the appropriateness of the design to the magazine's mission and industry served, the publication's editorial organization, variety of presentation formats, and usefulness and functionality (e.g. reader "entry points") are among the important judging considerations.
    • Please note: This category requires you to both upload PDFs of two complete issues online and mail in three (3) copies of the same two issues. Mailing instructions are provided on the entry form. Mailed entries must be postmarked no later than the final entry due date of Jan. 5, 2018.
  • Opening Page/Spread - Typographic - Entries should effectively complement the article or department they introduce, using techniques described in "Front Cover" categories.
  • Opening Page/Spread - Illustration - Entries should effectively complement the article or department they introduce, using techniques described in "Front Cover" categories. Note: Enter typographic-based pages in the Opening Page/Spread - Typographic category.
  • Opening Page/Spread - Photo - Entries should effectively complement the article or department they introduce, using techniques described in "Front Cover" categories. Note: Enter typographic-based pages in the Opening Page/Spread - Typographic category.
  • Web Article Design - Submit the URL plus screen captures or JPEGs for your site. Judges will be looking for great design with good use of break points for mobile viewers and content above the fold. Extra points will be given for effective but appropriate use of rich media that enhances the story or report. Judges will be looking for how well the article design incorporates photos, charts, etc. and if thumbnails that expand, charts that have rollovers or other interactive elements have been used to make these elements more useful.
  • Website Design - Submit the URL plus screen captures or jpgs of your site. Judges will be looking for good visual design, a thoughtful user interface, and primary content above the fold. There should be ease of use in navigation, both primary and secondary. The color palette should enhance the purpose of the site. Extra points will be given for effective use of rich media and other technology (videos, blogs, twitter, Facebook) and if the site is responsive or not.
  • Website Redesign - Submit before screen captures or JPEGs of the old site and the URL plus screen captures or JPEGs of your redesigned site. Explain to the judges point by point how and why the redesigned site is more successful visually.

Online Categories

  • Best Social Media Campaign - Submit URLs and screenshots for a social media campaign designed to promote a specific article or package of content. Along with the general criteria, judges will evaluate how well a campaign has been rolled out over various social media platforms — Facebook, Twitter, LinkedIn, Instagram, Pinterest, etc. Supply username/password where needed to view content.
    • Note: Please also consider entering the Social Media Presence category.
  • Blog - Analysis/Commentary - Enter three examples of a regular blog, editorial or editor's letter that is primarily analysis or commentary on news, new products or other topical items. Describe the credentials of the authors - why would readers want to read their opinions? How has their column or blog helped people to understand key issues in your coverage area? What evidence do you have that the audience values this content - supply statistics on traffic, comments, or other indications that this content has significant reader interest. Supply URLs and username/passwords where needed to view content.
  • Blog - How to/tips/service - Enter three examples of a regular blog that is primarily devoted to advice or practical information on performing the work that your readers do. Describe the credentials of the authors - why would readers trust this person's advice? Discuss why the blog's advice is important to your readers - Is the author tackling key problems? Is the author making traditionally difficult tasks or processes easier to do? The blog can have multiple authors - if that is the case, what value does each bring? Supply URLs and username/passwords where needed to view content.
  • Buyer's Guide - Include URLs to a page or site section that functions as a Buyer's Guide. Describe how the Guide makes the buying process easier for readers: What kinds of buying-related information have you provided - specifications, analysis of what the specs mean, advice on what to look for, or other ways to narrow the field? Do you have pricing information, and how frequently is it updated? Can readers use any of the information to filter the Guide to focus more narrowly on their requirements? Does the Guide contain ways for readers to comment or add their evaluations of products? Entrants will be judged on the quality of information, the clarity of written components, the ease of use for any interactive elements, and the overall scope and usefulness of the entry. Describe how your Buyer's Guide goes beyond what a reader could find through ordinary search engines. Supply URLs and username/passwords where needed to view content.
  • Data Journalism - This category recognizes articles that are primarily based on data analysis. Entries must have some form of data graphics (charts, tables or other forms) as well as text that explains the data graphics. Articles can be packaged as standard articles, slideshows, galleries or other forms. The written component of these entries can be a standard article format, but it can also be presented primarily as captions accompanying data graphics. While articles can include reporting or non-data references, the bulk of the articles must rely on analysis of data. Judges will evaluate the articles for effective use of data, whether publicly available or proprietary; solid statistical techniques and transparency about size and significance of data; and quality of insights drawn from the data. Judges will also evaluate the quality of the writing, value and usefulness to the reader, and overall presentation.
  • E-Book - This category includes PDF (or other downloadables) or e-reader content that addresses a single topic or theme in book fashion, i.e., a series of chapters or articles that examine different aspects of the overall topic or theme. Judges will evaluate the quality of writing and the depth of information and analysis. The entries will also be judged on how well organized the e-book is, the user interface and navigation, and the use of graphics to illustrate key points in the text. Include URLs to where the e-book may be downloaded. Single-themed issues of an ezine should be submitted as part of an ezine entry, not in this category.
  • E-Newsletter - Enter two complete issues of your E-newsletter with active links. Along with the General Criteria, judges examine the email subject-line, efficacy of item summaries or teasers, and content marketing qualities. You must email your two issues directly to asbpe.enews.entry@gmail.com AFTER completing the digital entry form. Supply URLs and username/passwords where needed to view linked content.
  • E-Zine - This category includes PDF or other downloadable content that packages multiple articles in a periodical. The periodical must be at least quarterly. E-zine can be either original digital content or a digital replica of a print publication. Along with the general criteria, judges will look at ease of navigation, editorial organization, effectiveness in quick communication of information, clear distinctions between editorial and advertising, quality of writing, reporting and editing, depth of information, value and usefulness to the reader, use of hyperlinks and other web technologies to extend the E-zine experience, and use of graphic design to support editorial content. Please submit two issues. Supply URLs and username/passwords where needed to view content.
  • Enterprise News Story - This category judges original news stories that are not largely based on press releases or news conferences. Judges will be looking for evidence that the reporter had an original idea, developed sources, and produced a story not generally available elsewhere. Please discuss, as well, why this story was important to pursue. Longer, more complex stories should be entered as Impact/Investigative article. Supply URLs and username/passwords where needed to view content.
  • Impact/Investigative - Submit one article that relies primarily on original research and reporting to cover a single issue, event or topic of high importance and interest to your readers. Describe why the article matters to your audience. Discuss what original reporting was done. How did you use research to buttress the reporting? Describe for the judges what impact this article did have among your readers. Supply URLs and username/passwords where needed to view content.
    • Shorter stories should be entered into Enterprise News Story category.
  • New or Relaunched Website - Entries in this category are limited to websites posted for the first time or subsequent to a website redesign. Entries are judged on the general criteria. Judges will also evaluate how innovative your site is. How does your site differ from older web sites or the site's previous design (for relaunched sites) in ways that benefit the reader? Please enter your website's home page address as well as entry-specific URLs and passwords.
  • Online Product Review - This category is dedicated to articles that review one or more products. While the article may include quotes from sources, the articles should rely primarily on the experiences of the reviewer in evaluating the product(s). Judges will look for depth (how many aspects of the product did the reviewer cover) and decisiveness (how well did the review provide guidance to potential buyers on the fitness of this product for their needs). Supply URLs and username/passwords where needed to view content.
  • Online Q&A - This category is dedicated to articles that are interviews. They can be an interview of a single person, or a team of people. While the article can reference material gathered through other means (research, surveys, etc.), the bulk of the article must be questions from the reporter and direct answers from the interview subjects, whether or not a strict Q&A presentation method is used. Your submission should explain why you chose to use the interview format and why your subjects were chosen. Judges will evaluate entries on how well the questions reflect the readers’ interests, how skillful the interviewer was in eliciting insightful answers, and how well constructed the series of questions and answers is in establishing a narrative that provides useful information. In addition, judges will also examine how well the reporter provided enough context or supporting material for the interview to the reader.
  • Online Single Topic Coverage by a Team - Entry may include URLs for up to five articles on the same topic by members of a publication's writing team, including staff writers/editors, freelancers, or industry experts. The articles must have been published online within the entry year. Supplements are not eligible for this category.
  • Online Technical Article - This category judges online articles whose primary purpose is to explain how a technology or technical process works. Judges will look for clear, coherent explanations of how this technology works, how it resembles or differs from previous technologies and what advantages or disadvantages it might have to alternatives. Describe how you have used text, photos, diagrams and other elements to best convey these ideas. Supply URLs and username/passwords where needed to view content.
    • Articles that are more oriented to teaching how to use a technology should be entered under the How-To Article category.
  • Online Visual Storytelling - Submit two examples (include both URLs and screenshots) of storytelling using images, charts and stats to clearly explain the information or story in an innovative and exciting way. Supply username/password where needed to view content.
  • Original Web Commentary - Enter two articles written exclusively for the Web (neither a blog post nor an article recycled from print) by one member of the full-time editorial staff. The commentary should analyze or interpret issues pertinent to your readers. Along with the general criteria, judges will evaluate persuasiveness, rhetorical logic and timeliness. Please enter your website's home page address as well as entry-specific URLs and passwords.
    • Note: Do not submit straight news reporting to the Original Web Commentary category; instead, use the Web News Section or Enterprise News Analysis categories under the Online division.
  • Photo Gallery/Slide Show - Judges will evaluate how well this format was used to convey information, how well captions and images are used together, and the ease of navigation and overall user experience for the photo gallery/slideshow. Submit one published photo gallery or slide show of images related to a story covered by your publication. Supply URLs and username/passwords where needed to view content.
  • Podcast - Submit one podcast. Podcasts should be no longer than 15 minutes. Along with the general criteria, judges will examine insightfulness and production values (e.g., audio quality, effective articulation, engagement of content and speakers). Please enter your website's home page address as well as entry-specific URLs and passwords.
  • Social Media Presence - This category judges how well your site has projected itself to your audience through external social media. Supply URLs and username/passwords where needed to view content. Entrants should document:
    • How your site participates in sites like LinkedIn, Facebook, Twitter and other external social media sites. What kind of accounts do you maintain? Do you participate in external social media interest groups? Do you participate in online chats, videoconferences, or other events?
    • How effective that participation is in reaching your target audience? What kind of attendance and participation do you get for your social media presence? How effective are you at attracting influential members of your reader community, or the broader community at large?
    • How effective your social media presence is in bringing traffic to your site? How many of your articles are liked, shared or otherwise noted in social media? By how many people?
    • Note: Please also consider entering the Best Use of Social Media category.
  • Trade Show/Conference Coverage - Enter your online coverage of a specific event. Describe why this event was important for your readers to know about, and how your coverage met that need. Include URLs to any landing pages dedicated to the event coverage, as well as significant elements not included on the landing page. If there was no landing page, include a list of URLs and a description of what navigation you did provide for readers. Also discuss how you used text and multimedia to cover the event. Supply URLs and username/passwords where needed to view content.
  • Video - News - Submit one online video. This category judges video that was primarily news oriented, such as videos at trade shows or product launches. Judges will evaluate how video was used to good effect to give readers a better sense of the story. Describe what sources you used on camera, and why they were appropriate to tell the story. As well, discuss what other visual elements you used in the video. Supply URLs and username/passwords where needed to view content.
  • Video - Tutorial - Submit one online video. This category judges video that is primarily intended to explain or describe a business or technical process, product or technology. Describe why you chose video to tell the story. Judges will evaluate the clarity of the video in explaining the subject. Supply URLs and username/passwords where needed to view content.
  • Web Feature Article - This category judges longer articles that present more depth and breadth on a subject. Submit one complete, in-depth feature story, including jump pages and sidebars, demonstrating solid reporting/writing skills with a word count over 1,000 words. Comprehensiveness, insight, and skillful presentation of useful material is important. Supply URLs and username/passwords where needed to view content.
    • Note: Articles that cover breaking news should be entered in the online division's Enterprise News Story or Web News Section categories, and features built around original reporting or research, including surveys by a magazine, should be entered in the Impact/Investigative category.
  • Web Feature Series - Submit URLs for a set of articles, planned in advance as a series, that thoroughly investigate a single topic from its various aspects across multiple dates. The articles in the series must have been published online during the entry year. Supply username/password where needed to view content.
  • Web How-To Article - This category judges articles that help readers carry out technical or business processes or procedures by giving them practical advice on the preparation and steps required to achieve their goal. Submit one complete article. Describe how you used typography, photos, charts, tables, or other elements to demonstrate or explain key elements to the reader. Note: videos can be part of your entry, but if your entry is primarily a video, it should be entered in the Video Tutorial category. Supply URLs and username/passwords where needed to view content.
  • Web Microsite/Special Section - This category is for a cluster of webpages that is meant to supplement the primary site with specialized content typically of a single theme or topic. The landing page for the section likely has its own domain or subdomain name, but that is not a requirement. The microsite/special section can either be accessible to the public or it can be a premium content section that requires users to log in. Along with the general criteria, the microsite will be judged on its cohesiveness to the rest of the website in which it sits. Please enter your website's home page address as well as entry-specific microsite URLs and passwords.
    • Note: This category is only open to entries that are editorially controlled sections.
  • Web News Section - This category is for a regularly appearing section, covering a variety of news stories, not a single topic. Entries in this category must be either a significantly expanded version of the print publication's news section or a separately prepared news section. Along with general criteria, judges will look for timeliness, evidence of frequent updating, examples of interpretive reporting, infographics and links to additional information. Please enter your website's home page address as well as entry-specific URLs and passwords.
  • Webcast Series - Submit three or more issue-oriented webcasts (a series). Webcasts should be no longer than 15 minutes each. Along with the general criteria, judges will examine insightfulness and production values (e.g., audio quality, effective articulation, engagement of content and speakers) and other factors that demonstrate a webcast was the best medium for the content. Submit URL, passwords, name of webcast and length.

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