2016 Azbee Awards of Excellence
Category
Print > Feature Article - General Interest > More Than $3 Million Revenue > Upper Midwest
Awarded to
Kimberly Marselas, Writer
Entry details
A personal choice
Issue date (if applicable): 10/1/2015
Publication name: McKnight's Long-Term Care News
Publishing company: Haymarket Media
Website home page: www.mcknights.com
Please describe the publication's mission and readership:
McKnight’s Long-Term Care News readers run the nation’s 16,000 nursing homes. Collectively, they are charged with providing quality eldercare services for more than 1.5 million residents each year. Our mission is to provide them with unequaled news, information and perspective.
Please describe the enterprising work that went into this entry and its significance or impact on readers:
One of the trickiest challenges for long-term care operators is the need to balance conflicting forces regarding an elderly resident’s sexual autonomy, especially if the individual has dementia. In “A personal choice,” writer Kimberly Marselas dives into the controversial topic, revealing providers’ and experts’ views about striking a balance. She weaves in recent legal cases, ethical concerns and everyday workplace considerations that challenge our readers.
Marselas takes great editorial initiative by thoroughly diving into a topic that makes many uncomfortable. Great writing, however, is not necessarily meant to give comfort, just great insight. Marselas’ writing does this wonderfully, deftly providing nursing home professionals with the information they need.
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A personal choice
Category
Print > Feature Article - General Interest > More Than $3 Million Revenue > Upper Midwest
Description
Publication name:
McKnight's Long-Term Care News
Company:
Haymarket Media
Winner Status
- Regional Silver Award
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