2017 Azbee Awards of Excellence
Category
Print > Company Profile > Less Than $3 Million Revenue > Northeast
Awarded to
Bill Streeter, Editor & Publisher; Wendy Williams, Creative Director; Nicole Cassano, Designer; Steve Cocheo, Executive Editor
Entry details
Signature Bank Profile
Issue date (if applicable):
Publication name: Banking Exchange
Publishing company: Simmons-Boardman Publishing Co.
Website home page: www.bankingexchange.com
Please describe the publication's mission and readership:
To say banking is undergoing a “revolution” overstates the case. Take away the “r” and you have “evolution.” But that understates it. Here is part of what banks are up against: On the one hand, they are trying to stay relevant in the digital age by, for example, letting customers do their banking using Alexa, Amazon’s digital assistant. Easier said than done for most banks who must rely on three big technology suppliers to provide the necessary support. On the other hand, banks still struggle under post-crisis regulations and are hoping a Trump administration will bring some relief. All that and much more are the "sweet spot" of Banking Exchange magazine and its companion website, bankingexchange.com—providing readers with the "competitive intelligence" to succeed. Our primary audience comprises bankers at roughly 6,000 U.S. commercial and savings banks. In print we reach 27,625 bank executives and managers from small and large banks across the country—42% top management and 47% middle management. In sum, Banking Exchange writers, editors, and contributors strive to do three things in print, online, and in social media: Inform, Assist, Challenge.
Please describe the enterprising work that went into this entry and its significance or impact on readers:
If you want to get a bank president talking, you’ve got to know enough about the business to be able to grasp the lingo and “talk shop.” At the same time you have to be willing to ask “dumb” questions. Those can sometimes elicit the best answers. And when you conduct the interview on site—always preferable—you can observe details of the surroundings, which often leads to some interesting lines of conversation—like basketball or clutter. Such was the case when we interviewed the top two executives of New York’s Signature Bank. The two men have sharply contrasting personalities: A CEO who’s almost shy, but scrappy and competitive, both in sports and in the tough New York City banking market, dominated by megabanks; and a chairman who is a suave and polished insider who rubs shoulders with power players in New York and Washington. In our profile of the bank we don’t just paint a picture of these distinctive personalities, we also lay out in detail the reasons behind the bank’s remarkable run of 25 consecutive quarters of record earnings, all while growing rapidly. Signature Bank has a very distinctive playbook that it seldom deviates from. Not every play works—and we talk about that—but overall, Signature Bank is a success story of interest to all “Davids” up against banking “Goliaths.”
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Signature Bank Profile
Category
Print > Company Profile > Less Than $3 Million Revenue > Northeast
Description
Publication name:
Banking Exchange
Company:
Simmons-Boardman Publishing Co.
Winner Status
- National Silver Award
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