2017 Azbee Awards of Excellence
Category
Print > Regular Department > Mid Atlantic
Awarded to
Christopher Ruvo, Senior Writer
Entry details
Sales Boost
Issue date (if applicable):
Publication name: Advantages
Publishing company: Advertising Specialty Institute
Website home page: www.asicentral.com
Please describe the publication's mission and readership:
Advantages is a 15-issue trade publication targeted to 40,000 promo products salespeople (about 80,000 with pass-along readership). The industry provides imprinted items (T-shirts, pens, mugs and other logoed items) to support a company’s brand and marketing efforts. Our readers also advise companies on their marketing programs. We strive to be a comprehensive source of sales strategies and inspiration through articles, regular departments, columns, case histories and product showcases. The magazine is presented in an easy-to-read format to keep busy salespeople interested and informed. We want our subscribers to look forward to its arrival and to feel that Advantages is the one business magazine they can’t do without.
Please describe the enterprising work that went into this entry and its significance or impact on readers:
How do busy, modern salespeople learn? Not by poring over text-heavy features, but by glancing at tips, watching videos and being interactive. In our monthly Sales Boost section, Advantages gives salespeople exactly what they crave: short case studies, conversation-starting stats, video clips, product ideas, niches to target and even quizzes to measure their progress.
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Sales Boost
Category
Print > Regular Department > Mid Atlantic
Description
Publication name:
Advantages
Company:
Advertising Specialty Institute
Winner Status
- National Gold Award
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