2017 Azbee Awards of Excellence
Category
Design > Contents Page or Pages > Upper Midwest
Awarded to
Michael Miller, Assistant Art Director; Bruce Ramsay, Creative Director; Abbey Lewis, Editor in Chief; Abbie Westra, Director; Jason Little, Photographer
Entry details
Top 10 Most Succesful New C-store Products
Issue date (if applicable): 5/1/2016
Publication name: Convenience Store Products
Publishing company: Winsight, LLC
Website home page: cstoreproductsonline.com
Please describe the publication's mission and readership:
Convenience Store Products magazine isn’t just a trade magazine; it is a tool for a diverse industry made up of multi-million dollar chains, rural single-store retailers and everything in between. While we certainly devote plenty of editorial space to lengthier, thoughtful convenience-store trend reporting, the bulk of our content is product reviews. Because the majority of our readership is made up of smaller, single-store or small-chain operators, they simply don’t have the capital or bandwidth to employ dedicated staff to stocking their shelves, store category by store category. We’ve been told by our readers that they rely on us to be their eyes and ears on the quickly innovating (and evolving) c-store industry. To that end, we dedicate ourselves and our pages to what they say they need: a means to help them run their businesses better. It is our core mission to educate our readers on the latest consumer trends, and ultimately provide the most basic implements in their c-store tool belts: Convenience Store Products.
Please describe the enterprising work that went into this entry and its significance or impact on readers:
This issue highlighted the ten most successful, new convenience store products across America. Out of 10,000 new products in the year, these are the standouts in terms of sales numbers. The cover sets the tone with a clean, still life of the top ten and in a one-two punch, the contents page stylistically follows suit. Appearing on the contents page, we feature a photograph of the tenth product (As a contrast to the opening spread, where we open with number one), spilling open to show tasty mini cookies. The reader is teased to read the feature with a caption "Where did these mini delights fall on the list of top 10 new products?"
We deliberately and boldly position "0" in front of large, two-digit page numbers to visually accentuate our commitment to bringing our readers the most pages with the most products.
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Top 10 Most Succesful New C-store Products
Category
Design > Contents Page or Pages > Upper Midwest
Description
Publication name:
Convenience Store Products
Company:
Winsight, LLC
Winner Status
- National Silver Award
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