Entry Details

About the Entry

Category: 
Overall Excellence > Website of the Year

Title of entry: 
Website of the Year: crafttocrumb.com

Issue or Publication date:
Overall website, launched February 2023

Publication name: 
Craft to Crumb

Publishing/parent company: 
Avant Food Media

View Website home page:
www.crafttocrumb.com

Description of the enterprising work that went into this entry and its significance or impact on readers:

Craft to Crumb is Avant Food Media’s second B2B title for the baking industry. Launched in February 2023, Craft to Crumb focuses on insights and inspiration for the retail baking community, specifically through its website, www.crafttocrumb.com. In the baking industry, there truly is not another digital platform dedicated to creating community for retail bakers through interactive storytelling and education.

Several features set this site apart — the look, brand colors, ease of navigation — but what we are most proud of is that crafttocrumb.com was built entirely in-house. After Jordan Winter, Avant Food Media creative director, developed the Craft to Crumb logo and color palette, she applied the design to the website. It was built “from scratch,” right down to the coding. Self-taught in web development, Winter maintains the back end of the site in addition to managing all creative elements of the brand.

Some key elements to note include the quarterly “mini-mags,” which are small digital magazines dedicated to one bakery in a specific category. Additionally, the “Look Listen” section houses various types of video content, including the CMB Study Hall series, which is a library of demo videos designed to help bakers prepare for the Certified Master Baker practical exam through the Retail Bakers of America. The Craft to Crumb team shoots, produces and promotes all digital content in-house.

This is an easy-to-navigate site with pleasing aesthetics, engaging content and audio/video elements that educate and inspire. The voice and tone of written content is conversational, intended to create a feeling of community with a vibe that matches the look and feel of the site.

Links to entry URLs

Please note: These URLs are only required for entries in the Online division categories, or digital entries in appropriate Overall Excellence, Design or All Content division categories.

Entry URL(s), if applicable:
Please enter a URL that will direct judges to the entry: 
https://crafttocrumb.com/
Additional URLs, if needed:
https://crafttocrumb.com/mini-mag/
https://crafttocrumb.com/category/cmb-study-hall/
https://crafttocrumb.com/about/
https://crafttocrumb.com/for-the-love-of-the-craft/