Entry Details

About the Entry

Category: 
Online > Best Social Media Campaign > Mid Atlantic

Title of entry: 
FedScoop 50 Awards Social Media Campaign

Issue or Publication date:
Nov. 3, 2022

Publication name: 
FedScoop

Publishing/parent company: 
Scoop News Group

View Website home page:
https://www.fedscoop.com/

About the Publication:

Description of the enterprising work that went into this entry and its significance or impact on readers:

The #FedScoop50 social media campaign generated excitement and robust social
conversation to celebrate the outstanding achievements of leaders in the federal
government, acknowledging their tireless efforts to make a positive impact in the
federal technology community.

By leveraging a multi-channel promotional approach to deliver mass awareness,
we achieved our goal of igniting social dialogue within environments where
our audience is creating, consuming and sharing content/media. We created
teaser posts across Instagram, LinkedIn and Twitter that were linked to the awards
website, where our audience could nominate and vote for the 2022 #FedScoop50
Award winners.

The #FedScoop50 campaign was shared on the social media channels of
numerous government agencies and C-level executives, including the National
Science Foundation, BlackBerry, US DISA, US Office of Personnel Management, US
Army and more.

We sent our sponsors, influencers, award nominees and winners promotional
graphics and a social media kit in PDF form, which included sample social media
posts to use as a starting point to craft and customize posts, #hashtags, important
dates, social media handles to tag and a site link.

The result was a flood of awareness around the winners, celebrating the best and the brightest who make the federal government more efficient and effective for the American public using technology.

Links to entry URLs

Please note: These URLs are only required for entries in the Online division categories, or digital entries in appropriate Overall Excellence, Design or All Content division categories.

Entry URL(s), if applicable:
Please enter a URL that will direct judges to the entry: 
https://www.linkedin.com/posts/fedscoop_fedscoop50-activity-6994070763435606017-tjRg/?utm_source=shar
Additional URLs, if needed:
https://www.linkedin.com/posts/fedscoop_fedscoop50-fedscoop50-activity-6994316257084735488-BA1N/?utm_source=share&utm_medium=member_desktop
https://www.linkedin.com/posts/fedscoop_fedscoop50-activity-6994358173658660865-xMo1/?utm_source=share&utm_medium=member_desktop
https://www.linkedin.com/posts/fedscoop_fedscoop50-activity-6996140920479895552-imAz/?utm_source=share&utm_medium=member_desktop
https://www.linkedin.com/posts/activity-6994660036530556928-W2gf/?utm_source=share&utm_medium=member_desktop
https://www.linkedin.com/posts/disa_congratulations-to-the-defense-information-activity-6998661458179870720-8Uzo/?utm_source=share&utm_medium=member_desktop
https://www.linkedin.com/posts/army-cio_leaders-digitalmodernization-activity-6994286164618661888-P1yY/?utm_source=share&utm_medium=member_desktop
https://twitter.com/BlackBerry/status/1559933175190749185?s=20&t=ECm8auU_Ue50x7cxEL6nGw
https://twitter.com/fedscoop/status/1588307542941343745
https://www.fedscoop.com/list/fedscoop-announces-the-winners-of-the-2022-fedscoop-50/

Links to Uploaded Entry Files

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View/download entry file #1