Entry Details

About the Entry

Category: 
Online > Video - News and Feature > Mid Atlantic

Title of entry: 
Mind-Bending Grocery Store Plays with Unusual Branding

Issue or Publication date:
11/16/2022

Publication name: 
Printing Impressions' App Spotlight Video Series

Publishing/parent company: 
NAPCO Media/PRINTING United Alliance

View Website home page:
https://www.piworld.com/xchange/app-spotlight

About the Publication:

Description of the enterprising work that went into this entry and its significance or impact on readers:

On Printing Impressions' App Spotlight series, we highlight engaging examples of visual communications. In this episode, we took an in-depth look at Omega Mart, a very interesting shopping (and art) experience in Las Vegas. The store is filled with unusual products illustrating the power of branding and packaging. The episode was intended to showcase the creativity of the exhibit and hopefully spark inspiration and excitement among our audience of printing and branding experts.

Our team traveled to Omega Mart to meet with the team there and gain an inside look at the installation. We brought in a film crew and spent time exploring the space. We then spoke with the person in charge of branding and creative and brought that information to our audience. We tried to make the video as informative and engaging as possible.

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Entry URL(s), if applicable:
Please enter a URL that will direct judges to the entry: 
https://www.piworld.com/xchange/app-spotlight/mind-bending-grocery-store-plays-unusual-branding/