Entry Details

About the Entry

Category: 
All Content > Technical Article > Northeast

Title of entry: 
Distilling Complexity Into Clarity

Issue or Publication date:
May 16, 2022

Publication name: 
AdExchanger

Publishing/parent company: 
Access Intelligence

View Website home page:
https://www.adexchanger.com/

About the Publication:

Description of the enterprising work that went into this entry and its significance or impact on readers:

At AdExchanger, we cover and analyze the news. But our readers also come to us to learn and understand complex topics.

With that in mind, we launched our AdExplainer series in early 2022 to serve as an educational tool that helps our readers get to the heart of some of the thorniest technical issues in the ad tech industry.

In this piece, Associate Editor Alyssa Boyle clearly, and with humor, breaks down and explains two of the most misunderstood terms in the highly fragmented streaming TV ecosystem: AVOD (ad-supported video on demand) and FAST (free ad-supported TV).

It’s become an inside joke that the ad tech industry “loves its acronyms,” and yes, it’s handy for industry professionals to be able to use these shorthand abbreviations to speed up communication. Because we all know what these abbreviations mean … right?

But, in reality, there are so many new terms and acronyms in the ad tech lexicon now that the subtle – and important – difference in their meaning is often lost. But, as Alyssa notes in her piece, “it’s important for buyers to understand the nuance in these definitions.”

Alyssa’s AdExplainer delivers on that need by clarifying exactly what our readers need to know to do their jobs more effectively.

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Entry URL(s), if applicable:
Please enter a URL that will direct judges to the entry: 
https://www.adexchanger.com/adexplainer/adexplainer-the-difference-between-avod-and-fast/