Entry Details

About the Entry

Category: 
All Content > Case Study > Upper Midwest

Title of entry: 
Caddy Shack

Issue or Publication date:
Feb/March 2024

Publication name: 
EXHIBITOR magazine

View Website home page:
exhibitoronline.com

Links to entry URLs

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Entry URL(s), if applicable:
Please enter a URL that will direct judges to the entry: 
https://www.exhibitoronline.com/topics/article.asp?ID=3501

Links to Uploaded Entry Files

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Entry Essay: 
At EXHIBITOR magazine, our mission is to provide exhibit and event marketers with the tools and education to produce high-performance programs with measurable results.

Editorial Profile: As the leading publication for trade show and event professionals, EXHIBITOR provides case studies, how-to articles, trend reports, research reports, and tips on everything from logistics to cost cutting, to help exhibit and event managers produce high-performance face-to-face marketing programs with measurable results. EXHIBITOR also encourages excellence and innovation through awards programs designed to honor effective exhibit promotions, results-driven exhibit managers, strategic corporate events, and the world’s most stunning exhibit designs.

Demographic Profile: Corporate exhibit and event managers, marketing managers/directors, sales managers, and executives from small and large companies across all SIC codes. The majority of readers oversee 11+ trade shows/events per year. Average per-issue print circulation is 22,000.

Audience Impact: EXHIBITOR magazine's case studies are designed to present a problem and show how an organization found a solution to that stated problem. The aim is to educate, and the hope is always that readers will be able to relate to at least a thread of the story and apply it to their own trade show program. In this case study, the writer used original interviews and publicly available data to explore Cadillac's attempt to reignite its brand identity, changing its perception from a car your grandfather would drive to a modern vehicle known for innovation and style. The piece explores the marketing road show that the brand planned, adding data-driven results to prove the value of the program. To playfully illustrate Cadillac's successful road trip into modern times, the editorial team created a sidebar of trivia showcasing Cadillac's role in pop culture.

Data boxes sprinkled throughout the article make the piece accessible and educational both to readers who like to linger on an article and readers who like to skim.