Entry Details

About the Entry

Category: 
Online > Best Use of Social Media > Mid Atlantic

Title of entry: 
Tax Notes Social Media Highlights

Issue or Publication date:
7/16/24; 2/7/2024; 8/23/2024; 10/13/2024; 10/23/2024; 1/10/2024; 11/9/2024; 6/20/2024; 7/31/2024; 5/11/2024

Publication name: 
Tax Notes

View Website home page:
https://www.taxnotes.com

Links to entry URLs

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Entry URL(s), if applicable:
Please enter a URL that will direct judges to the entry: 
https://www.tiktok.com/@taxnotes/photo/7392314379288530206?utm_campaign=tt4d_open_api&utm_source=7036369194396418050
Additional URLs, if needed:
https://www.linkedin.com/feed/update/urn:li:share:7161041337864101889/
https://www.tiktok.com/@taxnotes/video/7406444042256436511?utm_campaign=tt4d_open_api&utm_source=7036369194396418050
https://www.linkedin.com/posts/taxnotes_high-end-life-insurance-policies-that-push-activity-7251316280471818243-JYqw?utm_source=share&utm_medium=member_desktop
https://www.linkedin.com/posts/taxnotes_tax-policy-qa-election-edition-activity-7254971100466450434-wwtW?utm_source=share&utm_medium=member_desktop
https://www.linkedin.com/feed/update/urn:li:share:7150980635120050176
https://www.tiktok.com/@taxnotes/video/7435435203981528362?utm_campaign=tt4d_open_api&utm_source=7036369194396418050
https://www.linkedin.com/posts/taxnotes_moore-v-united-states-majority-opinion-explained-activity-7209676808596705280-2836?utm_source=share&utm_medium=member_desktop
https://x.com/TaxNotes/status/1818693142796698053
https://www.linkedin.com/feed/update/urn:li:ugcPost:7195083749804462081/

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Entry Essay: 
Tax Notes is a portfolio of publications offered by the nonprofit publisher Tax Analysts, which was founded in 1970 to foster a free and open discussion about taxation. Tax Notes writes about tax policy at the federal, state, and international levels.

Most of our subscribers are tax lawyers, academics, and other tax professionals with the technical expertise to understand complicated developments in tax law and policy. Engaging with this core audience on platforms like LinkedIn and X, where we’ve built a dedicated following of tax professionals, has always been an important part of our social media strategy.

This year, however, we leveraged social media to expand our reach by finding creative ways to explain tax news to the broader public on platforms like TikTok, Instagram, and YouTube Shorts. Leaning into our nonprofit mission of informing the public about tax was especially important in an election season that featured tax as a leading campaign issue.

In the run-up to the election, we broke down Tax Notes’s daily coverage into engaging explainer carousels, created short form videos to frame debates about tax proposals, and highlighted our contributing editors’ analysis on hot button issues like tariffs, tips, and social security. By keeping our finger on the pulse, we were also able to work important tax angles into broader conversations about the presidential campaign.

We also launched a campaign to collect audience questions about tax and worked with our reporters to turn out a Q&A style explainer video for socials. This project gave us the opportunity to explain how various tax proposals could affect people’s day-to-day lives and distribute that information directly to the folks who asked for answers.

We found ways to bring more niche tax coverage to life, too — our explainer video on the landmark case of Moore v. United States and posts promoting Tax Notes’s in-depth investigation into high-end life insurance resonated in and outside of the tax community.

In addition to promoting our coverage, building digital community with our core audience remains one of our top goals. This year, we opened our annual Tax Valentines contest to LinkedIn users (we hosted it exclusively on Twitter/X in years past) with a new format and saw record engagement.

Contests like these help us strengthen our connection with casual followers, subscribers, and contributing authors alike. But they can also help us turn readers into contributors. This past year, we reached out to one of the runners-up to thank her for participating and to ask for her permission to use a screenshot of her poem in a compilation post. Later, she reached out to us through the same LinkedIn DM thread to inquire about publishing a piece of commentary in our magazine. We ended up publishing the piece and having her as a guest on our podcast Tax Notes Talk.

As we continue to invest in tried-and-true platforms — and experiment with new ones — we hope to build a thriving community of readers and authors from all corners of the tax world.