Entry Details

About the Entry

Category: 
All Content > Original Research Article > Mid Atlantic

Title of entry: 
ASI Study of the EU & UK Promo Markets

Issue or Publication date:
August 26, 2024

Publication name: 
ASI Media

View Website home page:
www.asicentral.com

Links to entry URLs

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Entry URL(s), if applicable:
Please enter a URL that will direct judges to the entry: 
https://members.asicentral.com/news/industry-news/august-2024/asi-research-exclusive-europe-s-distributors-top-14b-in-annual-sales/

Entry Essay: 
Our company ASI provides both industry insiders and the general public a 10,000-foot view of the North American promotional products industry, including overall industry sales. Meanwhile, no such entity was providing the same information for Europe. That changed in 2023 when our ASI Research team authored the first study of the EU & UK promo markets. Last year (2024) we put out the second edition of the study that was more comprehensive and refined. The study, spearheaded by our Research Director Nate Kucsma, is the result of dozens of hours of conversation with leading promo execs across 27 countries, along with extensive analysis of economic data and market trends. The study has been an unmitigated success, bringing much-needed clarity to the EU market and deepening ASI’s competitive standing in the industry.