Entry Details

About the Entry

Category: 
Design > Publication Redesign > Central

Title of entry: 
PPAI Magazine

Issue or Publication date:
January 2023

Publication name: 
PPAI Magazine

Publishing/parent company: 
Promotional Products Association International

View Website home page:
media.ppai.org

Description of the enterprising work that went into this entry and its significance or impact on readers:

The rebranding and redesign of PPAI Magazine - formerly PPB (Promotional Products Business) - was executed in concert with the changing mission and vision statements of Promotional Products Association International, the industry's largest non-profit trade association.

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Mission: Be the voice and force to advance the promotional marketplace for the benefit of our community.

Vision: Promotional products are universally valued and essential to every brand.

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Stylistically, the new visual approach and typefaces echo a more serious approach to serving readers. The rebranding is meant to underscore the content's value to modern executives and promote PPAI and its messaging as vital to the industry's long-term health.

From the brand emphasis on green color (signifying the importance of sustainability in the industry) to the renaming of the magazine's sections to make their purpose more clear to readers and aligned with the mission and vision, everything about the new PPAI Magazine is deliberate.

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