Entry Details

About the Entry

Category: 
Design > Publication Design > Central

Title of entry: 
Beyond the Meeting Room

Issue or Publication date:
Summer 2023, Fall 2023

Publication name: 
Beyond the Meeting Room

Publishing/parent company: 
Associated Luxury Hotels International

View Website home page:
alhi.com

Description of the enterprising work that went into this entry and its significance or impact on readers:

Associated Luxury Hotels International is a member-only Global Sales Organization dedicated to serving the meeting and event marketplace, with editorial content designed to position ALHI brands as authoritative thought leaders.

In late 2022, we launched a new print publication entitled Beyond the Meeting Room, a business publication that aims to meet our audience of highly engaged meeting planners at a personal level. We could have easily focused on issues within the meeting and event space, but we wanted something different, something unique, something that could not be found with our competitive set. The Beyond the Meeting Room concept is simply, “What can we learn from outside the four walls of a meeting room?” The delivery of thought leadership focused on luxury, education, life and lifestyle as a frame of reference. Our mission was simply to tell engaging, compelling stories.

We tabbed acclaimed Justin Armburger to create a brand identity for the new publication, as well as art direct and design each print issue. The design mission is simple: to tell stories well. We use beautiful photography, vibrant illustrations, color and typography thoughtfully to complement and enhance our storytelling. Our stories may vary greatly from one issue to next, but our readers can always expect an adventure from cover to cover.

Every issue included a gatefold cover as well as a photo-driven, eight-page double-gatefold, bound-in section on topics such as ALHI on the Greens (featuring well-known golf courses on member properties), Art in Hotels and Holiday Displays.

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