Entry Details

About the Entry

Category: 
All Content > Technology & Innovation Reporting > Mid Atlantic

Title of entry: 
ASI Media’s AI Week

Issue or Publication date:
5/8/2023, 5/12/2023, 5/12/2023

Publication name: 
ASICentral.com

Publishing/parent company: 
Advertising Specialty Institute

View Website home page:
www.members.asicentral.com

Description of the enterprising work that went into this entry and its significance or impact on readers:

It started with two separate ideas in early 2023. Executive Editor Theresa Hegel was investigating how ChatGPT, which was just beginning to dominate media coverage, would impact the promo industry. Meanwhile, Digital News Director Chris Ruvo was speaking with promo companies that were using actual robots to completely revamp their operations. The common thread? AI. From that starting point, the ASI Media team created AI Week – a suite of content, released over the span of a week in May – that examined the many ways that generative AI would revolutionize business and the promo industry. Besides the three articles submitted in this entry, there were three others that were authored for the package. The series in total pushed the promo products industry for the first time to really look deep into generative AI.

Links to entry URLs

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Entry URL(s), if applicable:
Please enter a URL that will direct judges to the entry: 
https://www.asicentral.com/news/newsletters/promogram/may-2023/is-promo-ready-for-chatgpt-the-ai-revolution/
Additional URLs, if needed:
https://www.asicentral.com/news/newsletters/promogram/may-2023/rise-of-the-robots-meet-the-industry-s-new-ai-powered-helpers/
https://members.asicentral.com/news/newsletters/promogram/may-2023/when-ai-goes-wrong-4-cautionary-case-studies/

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