2021 Azbee Awards of Excellence

Category

Online > Web How-to Article > New England

Awarded to

John Moore, sr. site editor; Spencer Smith, site editor; Ryann Burnett, managing editor; Sabrina Polin; Jamison Cush; Chris Seero; Megan Cassello Wilcox; Linda Koury

Entry details

Guide to building and executing an MSP business model

Issue or publication date: November 17, 2020
Publication name: SearchITchannel
Publishing/parent company: TechTarget
Website home page: www.searchITchannel.com

About the publication's mission and readership:

https://searchitchannel.techtarget.com/about

Description of the enterprising work that went into this entry and its significance or impact on readers:

The managed service provider (MSP) space has gained increased visibility of late, attracting entrepreneurs hoping to realize the business model's outstanding potential for recurring revenue. Getting there isn't easy, however.

SearchITchannel's MSP business model guide provides an overview of the steps a tech executive should take when planning and launching an MSP. The article places the MSP creation task in context, outlining the benefits and challenges of building such an enterprise, and then walks readers through each step in the MSP journey, from developing the core business strategy to executing the plan. The guide uses graphics to underscore critical aspects of the MSP business: a chart highlights the importance of achieving recurring, predicable revenue streams, while a timeline offers an in-depth look at how the business model has evolved over the years. The how-to package also includes a video that examines two of the most difficult aspects of running an MSP: pricing managed services and marketing them. For readers seeking additional information, the how-to guide contains more than 20 links to articles that drill down into the specifics of MSP sales, emerging business trends and top service provider technologies, among other topics.

SearchITchannel editors conducted nearly two dozen interviews with industry executives and analysts to develop the supplemental articles. The result is an editorial package that provides multiple ways to explore the fundamentals of the MSP business.

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Entry URL(s), if applicable:
https://searchitchannel.techtarget.com/Guide-to-building-and-executing-an-MSP-business-model

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