2020 Azbee Awards of Excellence

Category

Online > Podcast > Northeast

Awarded to

Ryan Joe, Managing Editor; Sarah Sluis, Senior Editor; Allison Schiff, Senior Editor; Alison Weissbrot, Senior Editor; James Hercher, Senior Editor

Entry details

The Big Story

Issue or publication date: Sept. 19, 2019
Publication name: AdExchanger
Publishing company: Access Intelligence
Website home page: https://adexchanger.com/

Please describe the publication's mission and readership:

AdExchanger’s mission is to demystify the esoteric digital marketing and media space. We empower marketers, publishers and others with information that counteracts the rising complexity that has resulted from an influx of data and technology.

There are a few ways we do this:

We help readers understand the technology. The overcrowded ad tech and marketing technology landscape poses a daunting challenge to marketer and publisher executives who need to rationalize their vendor selection process. Some estimate there were more than 6,000 marketing and advertising technology companies operating in 2018.

We help readers understand the marketplace. Among this crowded advertising and marketing landscape, Google, Facebook and Amazon dominate advertising spending and account for most growth, leaving smaller players to find ways to survive – or get acquired.

We help readers understand the data. Platforms and devices have multiplied, leaving huge trails of data for marketers to interpret as they strive to send the right ad to the right person at the right time.

Our news and features illustrate these dynamics, along with thought leadership from industry experts, two podcasts and a cheeky weekly comic strip featuring AdExchanger Man.

We engage readers via Twitter, Facebook and LinkedIn. We keep them abreast of regular news coverage in a daily newsletter and send breaking news alerts as stories develop. We also bring readers and leaders together at three US conferences per year.

Please describe the enterprising work that went into this entry and its significance or impact on readers:

The Big Story podcast is more than just a discussion about the week’s news in advertising. Formatted as a lighthearted yet in-depth roundtable with AdExchanger’s editorial staff, The Big Story expands on the research done by the editors to tell their stories about the ad industry. It’s a forum to reveal the stories behind the story – from how their tips sparked the idea, to the evidence, threads and sources they pulled together to bring it to light, and to the reception and even criticism they received after publication.

For instance, in episode 61, the AdExchanger team dives deep into California’s new arcane privacy regulation, the California Consumer Protection Act. By weaving together different legal sources, the law’s tedious legalese and new bills, the team breaks down the warning signs for the industry and how they will affect marketers' jobs.

So while at its most basic, The Big Story is a fun and lighthearted recap of the week’s events, yet it provides more detail and depth and allows the editors to showcase their expertise by providing additional insight and their own opinions on the major news of the day.

Links to entry URLs

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Entry URL(s), if applicable:
https://adexchanger.com/podcast/the-big-story/the-big-story-how-the-ccpa-will-affect-your-life/

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