2020 Azbee Awards of Excellence

Category

Print > Regular Department > Mid Atlantic

Awarded to

C.J. Mittica, Editor-In-Chief; Sara Lavenduski, Senior Editor; Monica Guzman, Senior Designer

Entry details

Sales Boost

Issue or publication date: January 2019
Publication name: Advantages
Publishing company: Advertising Specialty Institute
Website home page: https://www.asicentral.com/news/magazines/advantages

Please describe the publication's mission and readership:

Advantages is a monthly trade publication targeted to distributor salespeople in the promotional products industry, which provides logoed items (T-shirts, pens, mugs and more) to support a company’s brand and marketing efforts. Our readers also advise companies on their marketing programs. We strive to be a comprehensive source of sales strategies and product trends through articles, regular departments and product showcases. The magazine is presented in an easy-to-read format to keep busy salespeople interested and informed.

Please describe the enterprising work that went into this entry and its significance or impact on readers:

Our Sales Boost section is the first stop for readers of our magazine (it’s even before the table of contents.) Each month, we examine a sales topic in-depth and give our readers actionable advice to become a master on the subject. We aim to make the content engaging through a varied approach in each issue that includes articles, Q&As, infographics and informative lists.

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