2020 Azbee Awards of Excellence

Category

Design > Opening Page/Spread Typographic > Upper Midwest

Awarded to

Tahiti Spears, Designer

Entry details

10 Years of Legal Rebels

Issue or publication date: September-October 2019
Publication name: ABA Journal
Publishing company: American Bar Association
Website home page: ABAJournal.com

Please describe the publication's mission and readership:

The ABA Journal is the flagship magazine for the American Bar Association and signature publication for the legal profession. The Journal is an award-winning, dynamic multimedia platform delivering legal journalism with an independent voice. The Journal informs, engages and stimulates important conversations that define the American legal system and help it respond to important issues of the day. The Journal and its companion website, newsletters and podcasts ensure it has among the largest readership of any legal publication in the world. While the Journal serves as a key benefit to members of the American Bar Association, it maintains editorial independence and integrity, allowing it to provide critical coverage of the trends, people and business of the legal profession from Wall Street to Main Street to Pennsylvania Avenue.

Please describe the enterprising work that went into this entry and its significance or impact on readers:

The Legal Rebels Project is an annual editorial enterprise celebrating innovation within the legal profession. This year, in addition to profiling 10 Legal Rebels, it was also the 10th anniversary of the entire franchise. Obviously, this presented even greater design challenges, but, designer Tahiti Spears was definitely up to the task. In addition to taking on the bulk of our new redesign for the Journal in this issue, she also tackled this feature with aplomb. Using an avant guard blend of condensed sans serif with an organic brush type, Spears captured the more playful nature of the project while the use of Gotham Condensed still nods to the more serious journalistic tone of the rest of the publication. Arrows, scribbles and brushstrokes are also utilized throughout, inviting wandering eyes to eagerly stop and read each of the 10 profiles while providing a "funtastic" design consistency.

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