2020 Azbee Awards of Excellence

Category

All Content > Company Profile > More Than $3 Million Revenue > Heartland

Awarded to

Thomas Mulloy, Senior Editor

Entry details

Fuel City Focuses on Family, Fun

Issue or publication date: July/2019
Publication name: Convenience Store Decisions
Publishing company: WTWH Media LLC
Website home page: www.cstoredecisions.com

Please describe the publication's mission and readership:

In print, CStore Decisions publishes a monthly issue plus an annual supplement (Leaders in Convenience). Our award-winning editorial engages more than 40,000 retailers within convenience chains, non-traditional convenience environments (airports, colleges, universities, military, etc.) plus the wholesalers who serve the channel. cstoredecisions.com covers everything that has to do with running a convenience store. From daily news, product trends, video and strategy, CStore Decisions provides an array of resources for cstore owners.

Please describe the enterprising work that went into this entry and its significance or impact on readers:

Reporting on Dallas-area convenience store Fuel City isn't like writing about an everyday cookie-cutter corner gas station. Understanding the history of this small c-store chain, the family connections that have kept it unique amongst other fuel stops in the Dallas-Ft. Worth metroplex.
Learning about how each store is customized to the community in which it's located, as well as the business founder's idiosyncratic entrepreneurial spirit were sometimes highly amusing, other times simply fantastical. A convenience store chain that features real livestock, Tejano entertainers, community murals that correspond with the local high school mascots and outside food vendors invited to sell their creative concoctions on property were something I've never run across in 20-plus years as a print and electronic journalist.
The toughest part of this assignment was having to contend with print space limitations for a story that's simply incomplete. It was a pleasure to get to know, however briefly, the people behind Fuel City.

Links to entry URLs

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Entry URL(s), if applicable:
https://cstoredecisions.com/2019/07/18/fuel-city-focuses-on-family-fun/

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