2020 Azbee Awards of Excellence

Category

All Content > Humor > Mid Atlantic

Awarded to

C.J. Mittica, Editor-In-Chief; Hillary Glen, Art Director

Entry details

Good, Better, Best

Issue or publication date: February 2019
Publication name: Advantages
Publishing company: Advertising Specialty Institute
Website home page: https://www.asicentral.com/news/magazines/advantages

Please describe the publication's mission and readership:

Advantages is a monthly trade publication targeted to distributor salespeople in the promotional products industry, which provides logoed items (T-shirts, pens, mugs and more) to support a company’s brand and marketing efforts. Our readers also advise companies on their marketing programs. We strive to be a comprehensive source of sales strategies and product trends through articles, regular departments and product showcases. The magazine is presented in an easy-to-read format to keep busy salespeople interested and informed.

Please describe the enterprising work that went into this entry and its significance or impact on readers:

“Good, Better, Best” offers a fun look at the promotional products industry and all things branding. The goal for our back page is to capture the most creative and interesting developments in branding that will surprise and amuse our readers as well as keep them informed.

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