2020 Azbee Awards of Excellence

Category

All Content > Company Profile > More Than $3 Million Revenue > Upper Midwest

Awarded to

Maureen Slocum, Publisher and CEO; Joe Carbonara, Editorial Director; Renee Pas, Managing Editor; Dana Tanyeri, Contributing Editor

Entry details

TriMark: Dealer of the Year 2019

Issue or publication date: May 2019
Publication name: Foodservice Equipment & Supplies
Publishing company: Zoomba Group
Website home page: www.fesmag.com

Please describe the publication's mission and readership:

The oldest foodservice equipment magazine in the country, Foodservice Equipment & Supplies (FE&S) connects equipment and supplies (E&S) manufacturers and service providers with the foodservice operators, dealers and foodservice consultants who purchase, recommend and/or specify E&S products for their operation.

The print magazine maintains a close connection with its more than 28,000 monthly subscribers, who rely on the editorial staff’s unbiased reporting of industry news, best practices and market trends. FE&S uses a spectrum of platforms to deliver content, including digital, print and in-person events. Regardless of the format readers select, FE&S remains a trusted source and readers view us as the leading voice for foodservice equipment and supplies professionals.

Please describe the enterprising work that went into this entry and its significance or impact on readers:

Dana Tanyeri tackled one the of the most controversial corporate profiles in the equipment and supplies sector with this story. Because the company continues to maintain the No.1 position as the largest dealer in the industry, its competitors (our readers) are always watching—or being acquired by—TriMark. The writer approached this story knowing not every reader was ready to hear glowing prose about the company; leading with the facts brought readers into the reality that this company’s financials are golden.

It’s a complex tale of folding in acquired companies, growing organically and maintaining strong leadership. The writer tells the tale exquisitely and doesn’t miss a beat in tackling any of the controversial areas. The narrative focuses on the company’s ambitions, its rise to the top position and how it plans to maintain that top spot. Dana uses a Q&A with the CEO to tackle the topic of private equity, which also comes with some mixed feelings for readers. Dana was also present at the photo shoot, which was itself no small undertaking. Gathering 17 key executives in one room at the same time—and maintaining their attention—involved more than small talk. She kept the room alive, dug deeper for additional insights from executives for the story, and helped the art director bring out the best of each person’s personality, which came through on the pages.

Links to entry URLs

Please note: These URLs are only required for entries in the Online division categories, entries in the Design division categories that are specific to websites, entries in the Website of the Year category, and entries in the Cross-Platform Package of the Year category.

Entry URL(s), if applicable:
https://zoombagroup.box.com/s/lftboosyg7f1724xgfwav2hjoj04uy5b

Links to Uploaded Entry Files

Please note: The links below are the same links as clicking on the Preview images at the top of this column. You may click the links below to view each submitted entry file.

View entry file #1 
View entry file #2 
View entry file #3 
View entry file #4
View entry file #5 
View entry file #6 
View entry file #7 
View entry file #8 
View entry file #9 
View entry file #10