2016 Azbee Awards of Excellence
Category
Design > Opening Page/Spread Typographic > Mid Atlantic
Awarded to
Glen Karpowich, Sr. Editorial Designer
Entry details
ASI Show New York
Issue date (if applicable):
Publication name: Counselor
Publishing company: ADVERTISING SPECIALTY INSTITUTE (ASI)
Website home page: http://www.asicentral.com/news/magazines#wearables-mag
Please describe the publication's mission and readership:
Counselor is read by more than 14,000 professionals in the promotional products industry—a market dedicated to items that businesses imprint with their logos and incorporate into marketing programs. The audience consists of distributors who sell promotional products and turn to Counselor for analysis of the latest industry trends and for ideas on how to run their businesses more effectively. They’re searching for smart strategies to increase sales, case studies of companies to emulate, and tactics to reach new customers. These professionals run small companies and they’re looking for a resource to help them stay ahead of competitors.
Please describe the enterprising work that went into this entry and its significance or impact on readers:
ASI travels to different cities to hold shows throughout the year. Since every show has a keynote speaker(s) we usually get some artwork of that person to use on the opening spread. The idea for the look of this page is based on both the image and the headline. Being that the show was held in New York City, I was instantly inspired to design something along the lines of a “Saturday Night Live” sort of logo.
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ASI Show New York
Category
Design > Opening Page/Spread Typographic > Mid Atlantic
Description
Publication name:
Counselor
Company:
ADVERTISING SPECIALTY INSTITUTE (ASI)
Winner Status
- Regional Silver Award
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