2019 Azbee Awards of Excellence

Category

Print > Special Supplement > Upper Midwest

Awarded to

Jeremy McGovern, Publisher; Jeff Cota, Lead Content Editor

Entry details

Getting Started In Hoof Care: A Career Guide For The New Farrier

Issue date (if applicable): 
Publication name: American Farriers Journal
Publishing company: Lessiter Media
Website home page: www.americanfarriers.com

Please describe the publication's mission and readership:

American Farriers Journal serves equine hoof-care professionals. It provides the most comprehensive and vital information while linking readers to the overall equine footcare community.

We use this magazine, our website, books, special management reports, the International Hoof-Care Summit and other means to help farriers improve trimming and shoeing techniques, increase job efficiency, enhance knowledge of horse anatomy, more efficiently utilize products and tools and boost the bottom line income of their small businesses.

As the “hands-on” magazine and source of valuable information for professional farriers, we continually listen to and implement farriers’ suggestions on how we can more effectively meet their ever-changing informational needs.

Please describe the enterprising work that went into this entry and its significance or impact on readers:

During the past decade, the staff of American Farriers Journal has published Getting Started In Hoof Care: A Career Guide For The New Farrier. Our staff compiles the information throughout the year by interviewing experts in farriery, health care, insurance and the business world.

There are an estimated 25,000 farriers — individuals who practice the art and science of equine hoof care — in the United States. Approximately 97% of U.S. farriers have obtained a high school diploma or equivalent degree, according to the 2018 American Farriers Journal Farriers’ Business Practices survey. Fewer than half (43%) has obtained a degree of higher education. Yet, 68% have attended a farrier school — of which, 99% have completed the course. Since these courses vary in length from two weeks to 36 weeks, much of the instruction focuses on practical hoof care. Instruction on business practices is limited. As a result, it’s estimated that more than 90% of farrier school graduates are no longer practicing equine hoof care within three years of entering the industry.

The future of farriery not only relies upon quality hoof care, but helping the individuals of the trade to navigate the waters of operating a business. American Farriers Journal seeks to help fill some of these gaps with Getting Started In Hoof Care: A Career Guide For The New Farrier. The special supplement is distributed free of charge to all farrier schools in North America.

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