2019 Azbee Awards of Excellence

Category

Design > Magazine/Newspaper Design > Mid Atlantic

Awarded to

Vanessa St. Gerard, Editor; Joy Metcalf, Managing Editor; Jen Smith, Vice President Creative Strategy; Heather Winkel, Senior Art Director; Kelsy Stone, Graphic Designer

Entry details

TD magazine - 2018 design excellence

Issue date (if applicable): 
Publication name: TD magazine
Publishing company: Association for Talent Development
Website home page: www.td.org/td

Please describe the publication's mission and readership:

TD magazine is published monthly by the Association for Talent Development. Our audience comprises highly educated talent development professionals and line managers working in all aspects of training and development. Driven by strong, influential content, TD’s aesthetic is sophisticated, clean and clever. Mixing high concept illustration with original photography, clever typographical treatments on features and, above all, a consistent visual brand and style, TD is a recognizable and highly valued magazine.

Please describe the enterprising work that went into this entry and its significance or impact on readers:

For this entry we’ve supplied the May and June issues of TD. In May, ATD celebrated its 75th anniversary. TD’s content and visual communication rose to the challenge of celebrating this milestone in high-end detail. The May cover marks the occasion with strong typography that is impeccably executed with specialty printing. We used a cold foil inline process with a 4-color ink tint on top and a gloss UV coating, then reticulation on the black background to make the foil really stand out. Throughout the rest of the issue, TD’s hallmark sophistication stands out with original illustration work (page 56-57), use of color and strong typography.

For the June cover, our artists started with stock imagery then manipulated it heavily to create a custom concept for our story “Virtual Proximity.” Other stand out elements in the June issue include the strong color and typography of the Please Stand By feature (pages 44-48), the custom illustrative work on pages 50-55, and the fun details of the Books section on pages 68-69.


TD magazine does employ stock imagery – although most stock art is then further manipulated by our team of artists to customize and suit the content appropriately. Every stock purchase is aligned to the intellectual property rights required of the license.

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