2017 Azbee Awards of Excellence
Category
Online > Q&A > Pacific
Awarded to
John Gaudiosi, Contributing Writer
Steven Wong, Sr. Games Editor
Lauren Arevalo-Downes, Editorial Director
Entry details
Nintendo President Reggie Fils-Aimé Discusses Nintendo NX
Issue date (if applicable): 8/25/2016
Publication name: [a]listdaily
Publishing company: Ayzenberg Group
Website home page: http://alistdaily.com
Please describe the publication's mission and readership:
Marketers are tasked with an enormous amount of responsibility managing budgets and teams, deploying activations across varying types of media and measuring the effectiveness of their work accurately. It’s an iterative process that places a high demand on time and expertise across a vast number of disciplines—whether it’s search, social media, events, and beyond.
This landscape is constantly evolving and our readers are always looking to their colleagues and competitors for insight and inspiration to advance their message.
Our editorial mission is to inform, inspire and feature the most vital members of the global marketing community to foster innovation in the community and harness the power of hearing, understanding and acting upon the evolving desires of consumers—what we like to call Frontline Marketing.
Whether it’s strategic insights straight from the top via a CMO or community-level insights from brand managers, we seek to report on the changes that are affecting the industry and how marketers are creatively tackling them—across a variety of verticals from auto to entertainment and technology to food brands.
We are proud to count some of the world’s top marketers in our core readership and uphold a strong sense of editorial responsibility with reporting on matters that affect them and being invited to share their thought leadership.
Please describe the enterprising work that went into this entry and its significance or impact on readers:
Nintendo has had a tremendous year and has once again captured the attention of the world again following the success of Pokèmon GO (of which they only have a share of profits), to the Nintendo Switch (formerly known as the NX) and the company's strategy shift toward mobile games.
Back in August, the NX was a considerably hot topic and writer John Gaudiosi was able to secure a one-on-one with Reggie Fils-Aime, head of Nintendo America. With not a lot of information out there about the company's hotly anticipated console and new mobile game strategy, Gaudiosi pressed Fils-Aime for information about NX and broke the story about how Nintendo is better engaging consumers with a new potential console. This had a ripple effect across not just within the games and entertainment industry, but was also picked up by numerous consumer-facing outlets like Polygon, Forbes, Eurogamer and more.
Links to entry URLs
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Entry URL(s), if applicable:
http://www.alistdaily.com/strategy/nintendo-president-reggie-fils-aime-discusses-nintendo-nx/
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Nintendo President Reggie Fils-Aimé Discusses Nintendo NX
Category
Online > Q&A > Pacific
Description
Publication name:
[a]listdaily
Company:
Ayzenberg Group
Winner Status
- Regional Gold Award
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