2017 Azbee Awards of Excellence
Category
Online > Video - News > Heartland
Awarded to
Ursula Zerilli, China Haley, Mike Colias, Staff Reporters; Jennifer Vuong, Anchor and Producer; Tom Worobec, Editor and Anchor; Dave Versical, Director of Editorial Operations; Leslie J. Allen, Managing Editor; Jesse Snyder, Opinion Page Editor
Entry details
Automotive News TV - Flint water
Issue date (if applicable): 2/1/2016
Publication name: Automotive News
Publishing company: Crain Communications Inc.
Website home page: autonews.com
Please describe the publication's mission and readership:
Automotive News serves automakers, suppliers and dealers. Our 57,000 paid subscribers are split roughly into thirds: dealers; automakers and suppliers; and others. Our mission is to be the primary source of industry news, data and insight for the industry’s decision makers. We provide our audience the information they need, in a timely manner and in the format that they desire. Automotive News (in weekly tabloid print, digital and e-newsletter formats), autonews.com, related magazines, our daily webcasts -- First Shift in the a.m. and AutoNews Now in the p.m. -- and our specialized e-newsletters are part of Crain Communications. Our website has 340,000 registered users and averages 2.2 million visits a month, with 1.3 million unique visitors. The vast majority of our articles are staff written. Our coverage includes regular monthly pages/departments: Production Line, Connected Car, Marketing, Finance & Insurance, Fixed Operations, and Remarketing. The first is devoted to supplier/technology news; the last three to key dealership profit centers. Industry executives pay up to $1,500 to attend our annual events, proof that they see value in those events. These include (with 2017 attendance): Automotive News World Congress (1,100+), L.A. and N.Y. marketing seminars (800+; 500+); Best Dealerships To Work For seminars and dinner (400), and PACE awards for supplier innovation (450).
Please describe the enterprising work that went into this entry and its significance or impact on readers:
As the drinking water crisis in Flint, Mich., made international headlines, Automotive News TV took its audience to the epicenter of the disaster: the Flint River. Flint is the birthplace of General Motors. The automaker, which still has a major engine factory in the area, quickly realized there was an issue with the water as parts began to rust.
Anchor and photographer Tom Worobec was dispatched to Flint to host a special edition of ANTV’s daily afternoon newscast – AutoNews Now – on Feb. 1, 2016. ANTV reporter Ursula Zerilli explored GM’s rust issue by gaining insight from Automotive News’ GM beat reporter Mike Colias. Meanwhile, Worobec delivered additional story elements and interviewed a former Automotive News employee – and current Flint entrepreneur – to learn how she was coping with the water crisis. ANTV reporter China Haley rounded out the newscast by presenting afternoon headlines from ANTV’s Detroit studio.
Under daily deadline pressure, Worobec filmed himself, conducted on-location interviews, edited video, and uploaded segments of the newscast back to Detroit, where the show was written and assembled by Zerilli, Haley and other staff members. The newscast had 11,000 views – approximately double the daily AutoNews Now average.
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Entry URL(s), if applicable:
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Automotive News TV - Flint water
Category
Online > Video - News > Heartland
Description
Publication name:
Automotive News
Company:
Crain Communications Inc.
Winner Status
- Regional Silver Award
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