Entry Details

About the Entry

Category: 
Overall Excellence > Multi-Platform Package of the Year

Title of entry: 
Holiday coverage signed, sealed and delivered by Retail Dive

Issue or Publication date:
11/14/23, 11/7/23, 10/24/23, 12/19/23, 10/26/23, 9/21/23, 11/21/23, 11/7/23, 10/24/23, 10/1/23

Publication name: 
Retail Dive

Publishing/parent company: 
Industry Dive

View Website home page:
https://www.retaildive.com/

Description of the enterprising work that went into this entry and its significance or impact on readers:

Retail Dive provides in-depth journalism and insight into the most impactful news and trends shaping retail. For the fourth quarter of 2023 — the industry’s most important — we went deeper on holiday trends to discuss what consumer spending habits look like for that holiday season.

Despite inflation, economic uncertainty and a prioritization of spending on experiences over goods, consumers spent more than predicted. Even with consumer sentiment up and inflation down, challenges like student loan forgiveness ending could still have impacted holiday sales in 2023.

Starting in September 2023, Retail Dive implemented an intense plan of holiday coverage that included a live virtual event, a podcast and a newsletter dedicated solely to trends and economic indicators specific to the holiday shopping season. During the live event, Retail Dive kicked off a lively discussion centered around the holiday season to frame a broader, co-disciplinary analysis of important segments that support retailers' critically important season, including marketing and supply chain considerations.

Retail Dive readers anticipate the team’s seasonal deep insight and context to their holiday shopping analysis. While the outlet has covered the topic for years, each season we add new components to keep readers informed. This full scale approach brings readers everything they need to navigate the season, from consumer sentiment to important Black Friday predictions and analysis.

Links to entry URLs

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Entry URL(s), if applicable:
Please enter a URL that will direct judges to the entry: 
https://link.hubilo.com/20766/1rsidf1
Additional URLs, if needed:
https://www.retaildive.com/news/podcast-the-backroom-holiday-preview-2023/697758/
https://www.retaildive.com/news/kohls-target-sephora-ulta-beauty-shop-in-shops-holiday-retail-sales/699070/
https://www.retaildive.com/news/build-a-bear-business-empire-transformation/698411/
https://www.retaildive.com/news/september-retail-sales-signal-tepid-holiday-season-spending-inflation/696927/
https://www.retaildive.com/news/retail-peak-returns-season-holiday-shopping/702601/
https://www.retaildive.com/trendline/holiday-black-friday/194/?preview_no_gate=trendline_194

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