Azbee Awards

Entry Details

About the Entry

Category:
Overall Excellence > Social Media Account of the Year

Title of entry:
Insurance Journal's Social Media Account of the Year

Issue or Publication date:
Insurance Journal's LinkedIn: January through November 2023, https://www.linkedin.com/company/insurancejournal/

Publication name:
Insurance Journal

Publishing/parent company:
Wells Media Group Inc.

View Website home page:
https://www.insurancejournal.com

Description of the enterprising work that went into this entry and its significance or impact on readers:

InsuranceJournal.com is the highest-trafficked property/casualty insurance news website in the U.S. In 2023, our social media strategy significantly elevated our presence and influence, becoming a vital resource for professionals in the p/c insurance industry. With 1,217 posts, we achieved 5,760,554 impressions, an indication of our content's impact. Engagement levels were high with 32,957 likes, 7,347 shares, 1,418 comments, and 190,728 clicks directing traffic to our publication. Our content serves as a key informational resource, enabling industry professionals to stay informed, share insights within their networks, and add their own perspectives.
Our LinkedIn audience grew by 25,236 this year, reaching 126,968 followers as of 12/15/23, with the majority being professionals from the Insurance sector (51,934), followed by Financial Services, Management Consulting, IT & Services, and Banking. This targeted audience growth, coupled with our diverse job function followers, showcases our ability to connect with and influence key industry players.

In addition to our 2023 milestones, we've seen consistent growth trajectory of Insurance Journal's social media presence. From July 2021 to June 2023, we saw a 47% increase in LinkedIn followers, further affirming our brand's growing influence. Although none of our direct competitors audit their social followers, Insurance Journal has done so since BPA (now BPA/AAM) began offering social auditing. Our initiative to include our audited LinkedIn follower count not only underscores our credibility but also provides a verifiable measure of our position and impact within the industry.

Overall, our social media initiatives have not only boosted our publication's visibility but also reinforced our standing as a key informational resource for professionals across various sectors. Our strategic approach to content and audience engagement has solidified our role as a leading voice in the industry.

Links to entry URLs

Please note: These URLs are only required for entries in the Online division categories, or digital entries in appropriate Overall Excellence, Design or All Content division categories.

Links to Uploaded Entry Files

Please note: The links below are the same links as clicking on the Preview images at the top of this column. You may click the links below to view and download each submitted entry file.

View/download entry file #1

Insurance Journal's Social Media Account of the Year

Description

Publication name:
Insurance Journal

Publishing/parent company:
Wells Media Group Inc.

Winner Status

Social Media Account of the Year Honorable Mention