Entry Details
About the Entry
Category:
Overall Excellence > Social Media Account of the Year
Title of entry:
Automotive News Instagram
Issue or Publication date:
08/31/2022; 08/14/2022; 12/06/2022; 11/15/2022; 08/22/2022
Publication name:
Automotive News
Publishing/parent company:
Crain Communications
View Website home page:
www.autonews.com
About the Publication:
https://www.autonews.com/about-usDescription of the enterprising work that went into this entry and its significance or impact on readers:
In 2022 Automotive News invested in its Instagram account to enhance our great journalism with visual storytelling and reach new audiences. The majority of Instagram users are 18-34 years old, significantly younger than the average Automotive News subscriber. We have engaged with these new audiences by giving them sights and sounds from news events and a front row seat to the vehicle reveals and interviews we do every day. It gives them a chance to know us in a more engaging way and to connect with our journalism. We employ all the tools Instagram offers – stories, reels and posts (which we often use to break down important articles) so people can engage with us in the way they prefer to use the platform. As a result our Instagram account has grown significantly with 2,332 new followers in 2022, improving our daily reach from under 2,000 to over 7,000 users and a cumulative 501,130 views on our reels. With this effort we’ve taken a big step in reaching this new audience and thinking about new ways to present our journalism.
Links to entry URLs
Please note: These URLs are only required for entries in the Online division categories, or digital entries in appropriate Overall Excellence, Design or All Content division categories.
Entry URL(s), if applicable:
Please enter a URL that will direct judges to the entry:
https://www.instagram.com/automotivenews/
Additional URLs, if needed:
https://www.instagram.com/reel/Ch7NENDL2eY/
https://www.instagram.com/reel/ChP8_fyjqTp/
https://www.instagram.com/reel/Cl1CstPgbH5/
https://www.instagram.com/reel/ClAXTazuSVf/
https://www.instagram.com/reel/ChlP-xFs26z/
https://www.instagram.com/stories/highlights/18004318237481768/
https://www.instagram.com/p/CjtN72YLeTx/
https://www.instagram.com/p/ClRJAILLK_e/
Links to Uploaded Entry Files
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View/download entry file #1
Automotive News Instagram
Category
Overall Excellence > Social Media Account of the Year
Description
Publication name:
Automotive News
Publishing/parent company:
Crain Communications
Winner Status
- Social Media Account of the Year
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