Entry Details

About the Entry

Category: 
Overall Excellence > Social Media Account of the Year

Title of entry: 
The Fabricator – Instagram

Issue or Publication date:
January 2025-December 2025

Publication name: 
The Fabricator

View Website home page:
https://www.thefabricator.com/

Entry URLs

Entry Files

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Entry Essay: 
The Fabricator is North America's leading magazine for the metal fabricating industry. The magazine delivers the news, technical articles, and case histories that enable fabricators to do their jobs more efficiently. The publication, which has served the industry since 1970, has 52,000 subscribers who cut, bend, form, and weld metal.

The Fabricator has rapidly become one of the most engaging and fast-growing Instagram accounts in the manufacturing space. With a strategic focus on content diversity and collaborative storytelling, the account has experienced remarkable year-over-year growth and expanded its influence across the industry.

A key driver of this success is a purposeful content mix that showcases the full breadth of The Fabricator brand. This varied approach not only strengthens brand recognition but also ensures ongoing relevance and reach across multiple audience segments.

In 2025, The Fabricator also implemented a robust Instagram collaboration strategy, partnering with 98 industry leaders, companies, influencers, and creators. These collaborations significantly expanded the brand’s visibility and created new entry points for audiences who may not yet engage with trade publications. The result was a 127% increase in accounts reached, helping convert social audiences into magazine readers, website visitors, and podcast listeners.

This dramatic growth demonstrates The Fabricator’s commitment to delivering high-quality, relatable, and industry-shaping content in formats aligned with how modern manufacturing professionals consume media. The Fabricator’s Instagram has become a dynamic hub for industry news, education, entertainment, and community, solidifying its position as an essential voice for current and future metal fabrication professionals.

Total views: 1.6 million (+135% vs. 2024)

Total reach: 1.2 million (+127% vs. 2024)

Total engagements: 136,000 (+367% vs. 2024)

Audience size: 10,800 followers (+24% vs. 2024)

Industry collaborations: 98 (+51% vs. 2024)