Entry Details

About the Entry

Category: 
Overall Excellence > Social Media Account of the Year

Title of entry: 
Trade Show Executive's LinkedIn

Issue or Publication date:
January-December 2024

Publication name: 
Trade Show Executive

View Website home page:
https://tradeshowexecutive.com/

Links to entry URLs

Please note: These URLs are only required for entries in the Online division categories, or digital entries in appropriate Overall Excellence, Design or All Content division categories.

Entry URL(s), if applicable:
Please enter a URL that will direct judges to the entry: 
https://www.linkedin.com/posts/trade-show-executive-magazine_tradeshows-events-eventprofs-activity-7236015793514160130-Iwqp?utm_source=share&utm_medium=member_desktop
Additional URLs, if needed:
https://www.linkedin.com/feed/update/urn:li:activity:7268980830532714497/?actorCompanyId=1302120
https://www.linkedin.com/feed/update/urn:li:share:7262861018563756032/?actorCompanyId=1302120
https://www.linkedin.com/feed/update/urn:li:activity:7221587614464663552
https://www.linkedin.com/feed/update/urn:li:activity:7219071551910928384
https://www.linkedin.com/feed/update/urn:li:activity:7214003023830736896
https://www.linkedin.com/posts/trade-show-executive-magazine_manda-events-eventtech-activity-7244346187078664192-Ryjr?utm_source=share&utm_medium=member_desktop
https://www.linkedin.com/feed/update/urn:li:activity:7224133570531934208
https://www.linkedin.com/feed/update/urn:li:activity:7242375647627468801
https://www.linkedin.com/feed/update/urn:li:activity:7240383891784523777

Links to Uploaded Entry Files

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View/download entry file #1

Entry Essay: 
Trade Show Executive Media Group (TSE) provides a monthly magazine and daily digital content to professionals in the trade show industry. A majority of the readership are managers, directors, executive and C-suite level professionals that produce large-scale events, at both for-profit companies and associations. Suppliers, which include general services contractors and convention centers/venues, also subscribe to receive our content.

Trade Show Executive’s (TSE) LinkedIn account highlights breaking news, personnel updates, major business events, show launches and other relevant stories for TSE’s audience, while simultaneously advertising TSE’s digital and print articles. Followers of TSE’s LinkedIn page receive the latest trade show news from a trusted source and stay up to date on event trends, notable trade shows across the U.S. and globally and more.

Additionally, TSE provides live event coverage of both trade shows and TSE’s own Gold 100 and Fastest 50 events. Also, this year, TSE advertised its new Young Professionals Corner on the platform, choosing articles to share on a weekly basis to generate visitors to this new section of the TSE website.

The TSE team works to create engaging leads to posts and craft posts that encourage readers to stop scrolling and click on their links. One key shift was the choice to include photos with each post instead of having only the link buttons’ featured images, making them more visually appealing. Additionally, sources, generally well-respected industry stars, were more frequently used as featured images to drive engagement. Posts were scheduled in a balanced fashion, making sure to maintain TSE’s presence without becoming overwhelming.

TSE’s LinkedIn account has received 1,543,933 impressions, 32,409 reactions, 61,748 clicks, 2,372 comments and 463 reposts to date in 2024, and has a 7.7% engagement rate. Additionally, it has reached 627,565 members.