Entry Details

About the Entry

Category: 
Overall Excellence > Email Newsletter of the Year

Title of entry: 
The Pulse Newsletter

Issue or Publication date:
February, April and October 2024

Publication name: 
restaurant development + design

View Website home page:
www.rddmag.com

Links to entry URLs

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Entry URL(s), if applicable:
Please enter a URL that will direct judges to the entry: 
https://rddmag.com/images/enewsletters/the_pulse/2024/rdd_the_pulse_02_06_24.html
Additional URLs, if needed:
https://rddmag.com/images/enewsletters/the_pulse/2024/rdd_the_pulse_04_04_24.html
https://rddmag.com/images/enewsletters/the_pulse/2024/rdd-the_pulse_10_03_24.html

Links to Uploaded Entry Files

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Entry Essay: 
restaurant development + design (rd+d) is a reader-driven resource for restaurant professionals charged with building new locations and remodeling existing units. We publish six print issues per year, a twice-monthly newsletter and we host in-person and virtual events aimed at enriching the professional lives of readers.

In 2020, as the pandemic raged on, getting readers to be honest with us about the state of their businesses became challenging. Times were tough, and we needed to better understand what was happening on the ground, so we launched a series of reader surveys to better understand the challenges facing readers. We were awarded with a Gold Azbee that year for our original research efforts.

Since that time rd+d’s pulse surveys have become an integral part of the magazine’s identity. To further integrate the surveys, we launched The Pulse in 2024, a newsletter dedicated to the survey results that serves to encourage further participation and to promote and share related content.

The bite-sized content presented in the newsletter helps catch reader interest and the simple visuals allow for quick browsability. While the magazine’s goal is to be the kind of publication a designer wants to pick up, read and be seen in, The Pulse serves a similar purpose. It highlights the opinions of readers, offering them a way to share what’s important and to also find out what their peers think is important. We also felt that it would create a feedback loop for those participating in the surveys, to ensure they get timely information sent back to them as a thank you for taking the time to answer questions.