Entry Details

About the Entry

Category: 
Overall Excellence > Best Body of Work > By a Designer

Title of entry: 
Michael Annino

Issue or Publication date:
PM Nov. 2024: Going Above & Beyond; PM March 2024: Raising a Modern CDMO; PM June 2024: Mining the Reshoring Rush; PM June 2024: Pushing Boundaries of Health; PS Jan/Feb 2024 Table Stakes

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Best Body of Work Essay: 
In my work, I frequently encounter the need to mentally refresh my approach when switching between various brands. The subject matter and target audiences for each brand exhibit distinct characteristics, ranging from subtle to pronounced differences.

Despite these variations, a consistent thread that unites all the brands I work on is my commitment to captivating the reader and simplifying their overall experience through both the artistic elements and the design. Each brand presents unique spatial challenges that are addressed in a tailored manner to enhance the overall visual appeal of the publications. I strive to incorporate subtle cues that draw attention to crucial information and facilitate the reading process.