Entry Details

About the Entry

Category: 
Online > Podcast > Heartland

Title of entry: 
Greenhouse Grower to Grower Podcast: Get to Know Lauren Kirchner of Spring Creek Growers

Issue or Publication date:
September 27, 2024

Publication name: 
Greenhouse Grower

View Website home page:
GreenhouseGrower.com

Links to entry URLs

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Entry URL(s), if applicable:
Please enter a URL that will direct judges to the entry: 
https://www.greenhousegrower.com/management/greenhouse-grower-to-grower-podcast-get-to-know-lauren-kirchner-of-spring-creek-growers/

Entry Essay: 
The Greenhouse Grower to Grower podcast was first launched in 2023 as a new platform to reach our audience. In each episode, we have in-depth conversations with growers from across the greenhouse floriculture industry about market trends, innovation, their biggest challenges and opportunities, and more.

We first learned about Lauren Kirchner and Spring Creek Growers in Waller, TX, when Spring Creek Growers was nominated for our annual Company/Operation of the Year, and went on to become a finalist (along with two other companies for the award). We soon learned that Lauren and the Spring Creek Growers team faced two significant challenges between 2023 and 2024: 1) successfully navigating an ownership transition at a time when other businesses in the industry have been forced to close due to the lack of a succession plan; and 2) a tornado that swept through the area in mid-May and caused significant damage during the busy shipping season.

The good news is, the Spring Creek team was able to successfully navigate through each of these challenges and came out stronger on the other side. You can learn more by listening to the complete podcast.

Since its launch, the Greenhouse Grower to Grower podcast has consistently ranked among the top 10% to 25% of all podcasts, according to May 2024 metrics suggestions from ThePodcastHost.com (https://www.thepodcasthost.com/planning/whats-a-good-number-of-downloads-for-a-podcast/). The Lauren Kirchner episode is approaching 500 downloads, in an industry where podcasts have only recently emerged as a content/information source.

Our team at Greenhouse Grower promotes each podcast episode via our weekly newsletters, our social media platforms, and QR codes in the Unbound (online/in-person) section of our monthly print magazine. We also extended our conversation with Lauren into an in-depth print feature of a successful succession planning case study to kick off 2025.