Entry Details

About the Entry

Category: 
Design > Publication Design > Central

Title of entry: 
Navigating New Buying Patterns & A Stronger Voice for Independents

Issue or Publication date:
August - September 2024

Publication name: 
tED magazine

View Website home page:
tEDmag.com

Links to entry URLs

Please note: These URLs are only required for entries in the Online division categories, or digital entries in appropriate Overall Excellence, Design or All Content division categories.

Entry URL(s), if applicable:
Please enter a URL that will direct judges to the entry: 
https://www.tedmagazine-digital.com/tedmagazine/august_2024-a/MobilePagedReplica.action?pm=2&folio=Cover#pg1
Additional URLs, if needed:
https://www.tedmagazine-digital.com/tedmagazine/september_2024-a/MobilePagedReplica.action?pm=2&folio=Cover#pg1

Links to Uploaded Entry Files

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View/download entry file #2

Entry Essay: 
“tED” magazine is designed with the intention of providing consistency throughout. Specific type families and color palettes are used so the reader can easily distinguish the ads from the editorial and to better brand “tED” throughout the issue.

“tED” ’s design uses a color hierarchy. The tan color ties the entire magazine together and represents the color of shipping boxes, the most common element in distribution. The main departments (exemplified in the November and December issue; the Special Reports are feature-only treatments) are color-coded, and the color that represents each is introduced by the running heads, switching from the tan used in the front and back of book sections. Within the departments, the color is used as accents with regard to sidebar styles, pull-quotes, etc. This helps readers navigate to specific departments much faster, and the color treatment is duplicated within the contents page to help facilitate that as well.

Other editorial enhancements include nuggets of information that are used throughout, allowing for more design elements and treatments to break up the monotony between articles. All consist of a similar treatment that appears 3-dimensional with a strong, diagonal shadow, furthering the effort to provide a cohesive design—lessening confusion for readers.