Entry Details

About the Entry

Category: 
Overall Excellence > Email Newsletter of the Year

Title of entry: 
Trade Show Executive's Editor's Picks

Issue or Publication date:
March 31, 2023; July 14, 2023; November 10, 2023

Publication name: 
Trade Show Executive

Publishing/parent company: 
United Service Companies

View Website home page:
https://tradeshowexecutive.com/

Description of the enterprising work that went into this entry and its significance or impact on readers:

Trade Show Executive (TSE) is committed to providing news, views and tools to the managers of shows large and small, in every industry from automotive to medical to woodworking, so that show executives can turn innovative ideas into a competitive edge. We aim to help show managers stimulate growth, profits, and customer satisfaction so that their show, organization, and trade show industry can prosper.

TSE’s weekly Editor’s Picks e-newsletter provides a weekly round-up of the most important stories to the trade show industry that came out during the week. Content for the newsletter is determined by TSE’s editorial staff, which is in tune with what topics and news are most important to the audience of executives at trade show organizing companies and organizations.

The e-newsletter has grown in its circulation over the course of 2023, starting off the year with approximately 3,900 recipients and as of mid-November there are more than 4,250 subscribers. With an average open rate of 28% and click rate of 3.8%, the e-newsletter proves TSE’s audience is highly engaged with the content shared weekly. According to MailChimp’s analytics and reporting, over the course of 2023, the TSE newsletter had an average Quality Score of 98.5%.

Links to entry URLs

Please note: These URLs are only required for entries in the Online division categories, or digital entries in appropriate Overall Excellence, Design or All Content division categories.

Entry URL(s), if applicable:
Please enter a URL that will direct judges to the entry: 
https://mailchi.mp/tradeshowexecutive/editors-picks-from-trade-show-executive-1049470?e=[UNIQID]/tradeshowexecutive/editors-picks-from-trade-show-executive-1049470
Additional URLs, if needed:
https://mailchi.mp/tradeshowexecutive/editors-picks-from-trade-show-executive-1049277?e=[UNIQID]owexecutive/editors-picks-from-trade-show-executive-1049277
https://mailchi.mp/tradeshowexecutive/editors-picks-from-trade-show-executive-1049645?e=[UNIQID]