Entry Details

About the Entry

Category: 
Design > Publication Design > Central

Title of entry: 
November/December Issues

Issue or Publication date:
November 2023

Publication name: 
tED magazine

Publishing/parent company: 
National Association of Electrical Distrbutors (NAED)

View Website home page:
tEDmag.com

Description of the enterprising work that went into this entry and its significance or impact on readers:

“tED” magazine is designed with the intention of providing consistency throughout. Specific type families and color palettes are used so the reader can easily distinguish the ads from the editorial and to better brand tED throughout the issue.

tED’s design uses a color hierarchy. The tan color ties the entire magazine together and represents the color of shipping boxes, the most common element in distribution. The main departments are color-coded, and the color that represents each is introduced by the running heads, switching from the tan used in the front and back of book sections. Within the departments, the color is used as accents with regard to sidebar styles, pull-quotes, etc. This helps readers navigate to specific departments much faster, and the color treatment is duplicated within the contents page to help facilitate that as well.

Other editorial enhancements include nuggets of information that are used throughout, allowing for more design elements and treatments to break up the monotony between articles. All consist of a similar treatment that appears 3-dimensional with a strong, diagonal shadow, furthering the effort to provide a cohesive design—lessening confusion for readers.

Links to entry URLs

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Entry URL(s), if applicable:
Please enter a URL that will direct judges to the entry: 
https://www.tedmagazine-digital.com/tedmagazine/november_2023-a/MobilePagedReplica.action?pm=2&folio=Cover#pg1
Additional URLs, if needed:
https://www.tedmagazine-digital.com/tedmagazine/december_2023-a/MobilePagedArticle.action?articleId=1933906#articleId1933906

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