Entry Details

About the Entry

Category: 
Design > Opening Page/Spread-Illustration > Central

Title of entry: 
The Value in Value-Added

Issue or Publication date:
December 2023

Publication name: 
tED magazine

Publishing/parent company: 
National Association of Electrical Distrbutors (NAED)

View Website home page:
tEDmag.com

Description of the enterprising work that went into this entry and its significance or impact on readers:

Mission and Readership:
Published by the National Association of Electrical Distributors (NAED), “tED” magazine is the primary source of information for the electrical distribution channel across North America. “tED” covers what electrical distributors need to know to better perform their day-to-day functions. Suppliers also read “tED” to learn how to better go to market through distribution.

“tED” magazine is distributed to NAED members and affiliates. While targeted to the electrical distributor salesperson, “tED” is also read by key executives in the electrical distribution channel.

About this Entry:
This “tED” cover story focuses on what electrical distributors can do to stay competitive. One solution is to provide the extra services contractors want, which will save them time and gain their loyalty.
The goal is also for distributors to get paid for going the extra mile.

To represent the topic of discussion, partners (stock illustration) are depicted shaking hands beside the products being kitted for delivery to a project site. A dollar sign graphic is predominant in the composition to convey the monetary focus of the article.

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