Entry Details

About the Entry

Category: 
All Content > Individual Profile > Pacific

Title of entry: 
Grounds for Growth, BUILDER October 2023

Issue or Publication date:
October 2023

Publication name: 
BUILDER

Publishing/parent company: 
Zonda

View Website home page:
https://www.builderonline.com/

Description of the enterprising work that went into this entry and its significance or impact on readers:

BUILDER is the No. 1 resource—via its award-winning journalism and industry events—for those actively involved in new-home construction. Primarily focused on the single-family sector, BUILDER strives to help home builders manage their operations more efficiently and profitably. Residential construction pros turn to BUILDER for housing-related news, market analysis, design trends, M&A deals, building product coverage, and more.

Home to more than 66,000 residents and 27,000 homes, Lakewood Ranch is a master-planned community consuming 50 square miles outside of Sarasota, Florida. In development since the early 1990s, Rex Jensen, president and CEO of Schroeder-Manatee Ranch and BUILDER’s 2023 Legends Award winner, has been a pioneer in its success since the very beginning.

When Leah Draffen was tasked with writing his profile, the BUILDER writer didn’t waste any time going directly to the source. Forthcoming and frank, Jensen provided more than an enough fodder to fill the pages of the magazine as he walked her through his rise to the top of Lakewood Ranch’s massive development. However, it was Leah’s determination to speak to other industry players that really rounded out this piece and made it a must-read story that left the reader with an intimate sense of who Jensen is as a person. The result is a quick-moving profile that brings the reader into Jensen’s world, from his earliest days considering a role at the development to the modern-day management tips.

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