Azbee Awards

Entry Details

About the Entry

Category:
All Content > Overall Headline Writing > Central

Title of entry:
tED Magazine Headlines

Issue or Publication date:
January 2023, February 2023, March 2023, May 2023, July 2023, August 2023, October 2023, December 2023

Publication name:
tED Magazine

Publishing/parent company:
NAED

View Website home page:
tedmag.com

Description of the enterprising work that went into this entry and its significance or impact on readers:

tED magazine is the voice for the top distributors in North America. From national chains to successful independents, tED is read by the top distribution companies in the industry and is known for addressing the tough issues within the channel.

Writing headlines for a trade magazine about electrical distribution can be challenging, but I must admit that it's one of my favorite things about being the editor of tED. Admittedly, our content isn't always very sexy (after all, we publish articles about wiring devices, safety codes, economic forecasts, and government issues), but a headline that includes a pop culture reference, a clever pun, or a fun turn of phrase adds a little sizzle to the topic. If I can catch a reader's attention with a headline that encourages them to stop and read an article they might have otherwise flipped past, it's a win.

Sometimes it's alliteration, sometimes it's a question important to the industry meant to capture the reader's attention, and sometimes it's just a quirky compliment to the photo that works well with the article—but I believe each of the headlines I chose for this entry made at least one of our readers stop on the page.

Links to entry URLs

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tED Magazine Headlines

Description