Entry Details

About the Entry

Category: 
All Content > Overall Headline Writing > Central

Title of entry: 
tED Headlines

Issue or Publication date:
February 2022-A, March 2022-A, April 2022-A, June 2022-A, July 2022-A, August 2022-A, August 2022-B, September 2022-A, November 2022-B,

Publication name: 
tED magazine

Publishing/parent company: 
NAED

View Website home page:
www.tedmag.com

About the Publication:

Description of the enterprising work that went into this entry and its significance or impact on readers:

Writing headlines for a magazine about electrical distribution is often challenging—especially when the topic is grounding devices or an NAED training offering. Whenever I can I inject a little fun, a pop culture reference, or a turn of phrase. Sometimes it's alliteration, sometimes it's a question important to the industry meant to capture the reader's attention, and sometimes it's just a quirky compliment to the photo that works well with the article.

Entry examples: "What's Not to Like" is an article about what contractors don't like about Amazon. "Wise Moves" offers advice on knowledge transfer as a younger generation moves into management, and "Ear to the Ground" provides advice from manufacturers of grounding devices.

Every time, though, headline writing in tED is serious business, and the result of careful consideration and thought.

Links to entry URLs

Please note: These URLs are only required for entries in the Online division categories, or digital entries in appropriate Overall Excellence, Design or All Content division categories.

Entry URL(s), if applicable:
Please enter a URL that will direct judges to the entry: 
https://www.tedmagazine-digital.com/tedmagazine/february_2022-b-state_of_amazon_business/MobilePagedReplica.action?pm=2&folio=18#pg20
Additional URLs, if needed:
https://www.tedmagazine-digital.com/tedmagazine/march_2022-a/MobilePagedReplica.action?pm=2&folio=24#pg26
https://www.tedmagazine-digital.com/tedmagazine/september_2022-a/MobilePagedReplica.action?pm=2&folio=26#pg28
https://www.tedmagazine-digital.com/tedmagazine/april_2022-a/MobilePagedReplica.action?pm=2&folio=14#pg16
https://www.tedmagazine-digital.com/tedmagazine/november_2022-b-connected_business/MobilePagedReplica.action?pm=2&folio=14#pg16
https://www.tedmagazine-digital.com/tedmagazine/april_2022-a/MobilePagedReplica.action?pm=2&folio=54#pg56
https://www.tedmagazine-digital.com/tedmagazine/june_2022-a/MobilePagedReplica.action?pm=2&folio=50#pg52
https://www.tedmagazine-digital.com/tedmagazine/july_2022-a/MobilePagedReplica.action?pm=2&folio=12#pg14
https://www.tedmagazine-digital.com/tedmagazine/august_2022-b-tomorrow_s_tech_today/MobilePagedReplica.action?pm=2&folio=12#pg14
https://www.tedmagazine-digital.com/tedmagazine/august_2022-a/MobilePagedReplica.action?pm=2&folio=36#pg38