2022 Azbee Awards of Excellence

Category

Print > How-To Article > Heartland

Awarded to

Keith Gribbins, Publisher

Entry details

The Ultimate Mini Ex Overview

Issue or publication date: Feb. 1, 2021
Publication name: Compact Equipment
Publishing/parent company: Benjamin Media
Website home page: https://compactequip.com/

About the publication's mission and readership:

https://compactequip.com/subscribe/

Description of the enterprising work that went into this entry and its significance or impact on readers:

Let’s say you need to learn how to buy or rent a mini excavator. This is one of the most popular categories of off-highway construction equipment in America right now, and it could easily cost a pro up to $50,000 to $100,000 to buy new. Even more intimidating, there are 20 different manufacturers in the American marketplace alone, and each company may offer up to 15 different units.

This make-or-break purchase for small contractors became so popular in 2021 (50,000 to 60,000 units were sold last year), Publisher Keith Gribbins set about compiling Compact Equipment’s “Ultimate Mini Ex Overview.” This 4,500-word how-to feature is 10 pages in print and easily the most comprehensive article ever written on the subject, detailing size and tech trends, engine and machine specs, options and attachments and buying and renting advice from seven experts in the industry.

While the text length is comprehensive, it’s not intimidating. In print and online (shorturl.at/guDUV/), the feature is designed with a slew of easily readable sidebars, focused on everything from product differentiators to the most popular units. Its readability has made this mega feature one of the most popular on Compact Equipment’s website. The entire story is written with a conversational vibe that should hook you from the very lede. From electric variants to engine aftertreatment systems, every aspect of a mini excavator purchase is covered. We invite you to read, enjoy and perhaps use this article the next time you rent or buy a mini ex.

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