2022 Azbee Awards of Excellence
Category
Online > Video - Tutorial > New England
Awarded to
Sabrina Polin, Jamison Cush, Chris Seero, Brendan Crewe, Paul Crocetti, Erin Sullivan, Natasha Carter and Ryan Arel
Entry details
7 Steps to Building a Disaster Recovery Plan
Issue or publication date: 8/9/2021
Publication name: Eye on Tech
Publishing/parent company: TechTarget
Website home page: https://www.youtube.com/channel/UC-e2aGRMGMl67MDJoqcj19Q
About the publication's mission and readership:
https://www.youtube.com/c/EyeonTech/about
Description of the enterprising work that went into this entry and its significance or impact on readers:
This video tutorial on how to build a disaster recovery plan with TechTarget’s DR plan template was a cross-group collaboration designed to fit a number of business and editorial needs. This video briefly walks through the steps outlined in TechTarget’s downloadable disaster recovery template and points viewers to the download landing page to access the full, editable template. The disaster recovery template was identified by the Audience Development team as a popular, and important, topic that would be attractive to our enterprise audience. The Video team worked closely with Audience Development to establish an angle that would both encourage more traffic and downloads on the template landing page, and be attractive to viewers looking to learn how to write a disaster recovery plan for their enterprise. A disaster recovery strategy is the cornerstone to ensuring infrastructure and applications continue to operate when a major outage hits, so encouraging this proactive measure is valuable to our technology and enterprise audience. After establishing an angle, the Video team worked with editors in the IT Infrastructure group to write and edit a technically accurate and compelling script. Video editors filmed and edited the final product with colorful and engaging graphics and animations to make the DR plan tutorial as clear and easy to follow as possible. The video and the video description on YouTube provide viewers with resources to dig deeper on the process of creating a disaster recovery template, notably the TechTarget IT Disaster Recovery Plan Template.
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Entry URL(s), if applicable:
https://www.youtube.com/watch?v=Ipf3nXsgC3M
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7 Steps to Building a Disaster Recovery Plan
Category
Online > Video - Tutorial > New England
Description
Publication name:
Eye on Tech
Publishing/parent company:
TechTarget
Winner Status
- National Bronze Award
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