2021 Azbee Awards of Excellence

Category

Design > Feature Article Design > 9 or Fewer Issues per Year > Upper Midwest

Awarded to

Kathryn Mulligan, Editor-in-Chief; Tom Bohn, President & CEO; Jackie D'Antonio, VP of ACG Media; Michelle McAvoy, Manager of Creative and Branding; Benjamin Glick, Associate Editor

Entry details

Middle Market Growth - All Ashore

Issue or publication date: Nov/Dec 2020
Publication name: Middle Market Growth Magazine
Publishing/parent company: Association for Corporate Growth
Website home page: https://middlemarketgrowth.org

About the publication's mission and readership:

https://middlemarketgrowth.org/about/

Description of the enterprising work that went into this entry and its significance or impact on readers:

Changes in manufacturing seemed to occur at a glacial pace, but like many other sectors in the wake of COVID-19, the status quo is being challenged. For decades, industrial activity has tended to flow from the U.S. and to cheaper labor markets like Asia. But as tariffs and the coronavirus pandemic revealed the vulnerability of global supply chains, an increasing number of midsize manufactures are looking to source parts closer to home.

In ‘All Ashore,’ Middle Market Growth magazine profiled the growing trend toward “reshoring,” in which some middle-market companies are reconfiguring their supply chains to improve working capital and shield themselves from risk, while others are ramping up to meet the growing demand for American-made products. In order to convey the phenomenon of reshoring, red, white, and blue isometric illustrations are used throughout the article to represent the recent changes in supply chain management. Particularly, in the opening spread, a manufacturing conveyor belt overlayed with American stars and stripes is meant to represent the growing trend of manufacturers shifting their supply chains back to the United States.

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