2021 Azbee Awards of Excellence

Category

Design > Magazine/Newspaper Design > Central

Awarded to

Randi Vincent, Art Director; Scott Costa, Publisher; Misty Byers, Editor; Karen Linehan, Production Editor

Entry details

Leadership Guide & How Do You Define Leadership in the Industry?

Issue or publication date: February 2020 & March 2020
Publication name: tED magazine
Publishing/parent company: National Associations of Electrical Distributors (NAED)
Website home page: tEDmag.com

About the publication's mission and readership:

https://tedmag.com/about/

Description of the enterprising work that went into this entry and its significance or impact on readers:

“tED” magazine is designed with the intention of providing consistency throughout. Specific type families and color palettes are used so the reader can easily distinguish the ads from editorial and to better brand tED throughout the issue.

tED’s design uses a color hierarchy. The tan color ties the entire magazine together, and represents the color of shipping boxes, the most common element in distribution. The main departments (exemplified in the March issue, the February issue is a special issue with feature only treatments) are color-coded and the color that represents each is introduced by the running heads, switching from the tan used in the front of book and back of book sections. Within the departments, the color is used as accents in regards to sidebar styles, pull-quotes, etc. This helps readers navigate to specific departments much faster and the color treatment is duplicated within the contents page to help facilitate that as well.

Other editorial enhancements include nuggets of information that are used throughout, allowing for more design elements and treatments to break up the monotony between articles. All consist of a similar treatment that appears 3-dimensional with a strong, diagonal shadow, furthering the effort to provide a cohesive design—lessening confusion for readers.

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