2021 Azbee Awards of Excellence

Category

Online > Web News Section > Upper Midwest

Awarded to

Lois A. Bowers, Editor; Kimberly Bonvissuto, Content Editor; John O'Connor, Editorial Director; Amy Novotney, writer; Mark Speakman, Art Director

Entry details

McKnightsSeniorLiving.com News Section

Issue or publication date: 2020
Publication name: McKnight's Senior Living
Publishing/parent company: Haymarket Media
Website home page: https://www.mcknightsseniorliving.com

About the publication's mission and readership:

https://www.mcknightsseniorliving.com/about-us/

Description of the enterprising work that went into this entry and its significance or impact on readers:

Turning five years old in 2020, McKnightsSeniorLiving.com quickly has become a must-read information source for the senior living industry, expanding on the success of its related print magazine, which has been published since 2003. Among the website’s comprehensive offerings are targeted reporting on the latest current events, academic studies, legislation and business issues relevant to the industry; longer pieces on trends; and editors’ insights. These items populate the brand's flagship e-newsletter, the Daily Briefing, as well as the McKnight’s Business Daily e-newsletter, which appear in readers’ mailboxes every weekday morning.

The award-winning editors and writers of the digital-first brand tap into numerous sources to write and post multiple news items every weekday. Readers are provided with even more useful information through the use of in-article links and the listing of related articles and related topics at the end of each article.

Additional news portions on the site share personnel and other news. Through a Topics section on the site’s navigation bar, visitors can drill down to the stories of most interest to them on particular topics. Other navigation-bar items separate out for them state, company and technology-related news. Especially important for site visitors this year is easy access to coronavirus-related coverage, available through a prominent link on the home page as well as via the Topics menu in the navigation bar.

No articles on the site are verbatim press releases — particularly impressive considering that more than 1,500 news articles are posted on the site each year.

Links to entry URLs

Please note: These URLs are only required for entries in the Online division categories, entries in the Design division categories that are specific to websites, entries in the Website of the Year category, and entries in the Cross-Platform Package of the Year category.

Entry URL(s), if applicable:
https://www.mcknightsseniorliving.com/
https://www.mcknightsseniorliving.com/home/news/
https://www.mcknightsseniorliving.com/home/news/business-daily-news/
https://www.mcknightsseniorliving.com/tag/state-news/
https://www.mcknightsseniorliving.com/home/companies/
https://www.mcknightsseniorliving.com/home/technology/
https://www.mcknightsseniorliving.com/home/topics/
https://www.mcknightsseniorliving.com/tag/coronavirus-covid-19/
https://www.mcknightsseniorliving.com/home/in-focus/

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