2021 Azbee Awards of Excellence

Category

Online > Best Social Media Campaign > Mid Atlantic

Awarded to

Melissa Newman, Social Media Manager

Entry details

#PromoInTheWild

Issue or publication date: 7/1/2020, 7/2/2020, 7/3/2020, 7/4/2020, 7/14/2020, 7/15/2020, 7/21/2020, 8/10/2020, 8/11/2020, October 2020
Publication name: Counselor
Publishing/parent company: Advertising Specialty Institute
Website home page: https://asicentral.com

About the publication's mission and readership:

https://www.asicentral.com/news/magazines/counselor

Description of the enterprising work that went into this entry and its significance or impact on readers:

In July, ASI launched a multi-channel campaign across ASI’s social media platforms called #PromoInTheWild. As a leader in the promotional products industry, we pride ourselves on being evangelists for the power and influence of “promo.” ASI’s mission with this campaign was to support the work of our two industry publications (Counselor and Advantages magazines) and leading industry news site (ASICentral.com/news) by amplifying ASI’s reach in our digital communities. This social media campaign was wildly popular with our audience on four different platforms (Facebook, Twitter, Instagram and LinkedIn) and resulted in a high amount of user-generated content. In addition our social media team and editorial staff turned the campaign into quality cross-platform content, including a podcast, social media posts and articles both online and in print.

Links to entry URLs

Please note: These URLs are only required for entries in the Online division categories, entries in the Design division categories that are specific to websites, entries in the Website of the Year category, and entries in the Cross-Platform Package of the Year category.

Entry URL(s), if applicable:
https://www.asicentral.com/news/press/press-releases/june-2020/asi-kicks-off-promo-in-the-wild-social-media-campaign/
https://www.instagram.com/p/CCJuU7tDv6W/?igshid=12dbr59xx53e3
https://www.instagram.com/p/CCLrUYJj1Wx/
https://www.instagram.com/p/CCOK7f8DSv8/
https://www.instagram.com/p/CCofmU8n4jD/?igshid=7ys7q60sny5e
https://www.instagram.com/p/CCq3FR9D9QG/
https://twitter.com/DShultzKC/status/1285759204251316229
https://www.linkedin.com/feed/update/urn:li:activity:6685214480760143872/
https://www.asicentral.com/news/web-exclusive/august-2020/promointhewild-is-a-success/
https://www.asicentral.com/news/podcast/the-social-angle/episode-26-interview-with-jon-norris/

Links to Uploaded Entry Files

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