2020 Azbee Awards of Excellence

Category

Print > How-To Article > Upper Midwest

Awarded to

Lee Knight, Randal Acker, Travis Stanton, Kelly Tedrick, Brian Dukerschein, Kay Williams, Linda Armstrong, Charles Pappas, Ben Barclay, Tina Tran, Jessamyn Hermann

Entry details

Top Seven Design Tenets from the Museum World

Issue or publication date: February 2019
Publication name: EXHIBITOR
Publishing company: Exhibitor Media Group
Website home page: www.ExhibitorOnline.com

Please describe the publication's mission and readership:

EXHIBITOR Magazine
Mission Statement: At EXHIBITOR magazine, our mission is to provide exhibit and event marketers with the tools and education to produce high-performance programs with measurable results.
Editorial Profile: As the leading publication for trade show and event professionals, EXHIBITOR provides case studies, how-to articles, trend reports, research reports, and tips on everything from logistics to cost cutting, to help exhibit and event managers produce high-performance face-to-face marketing programs with measurable results. EXHIBITOR also encourages excellence and innovation through awards programs designed to honor effective exhibit promotions, results-driven exhibit managers, strategic corporate events, and the world’s most stunning exhibit designs.
Demographic Profile: Corporate exhibit and event managers, marketing managers/directors, sales managers, and executives from small and large companies across all SIC codes. The majority of readers oversee 11+ trade shows/events per year. Average monthly print circulation is 25,000.

Please describe the enterprising work that went into this entry and its significance or impact on readers:

This article proved particularly challenging as the writer had to locate multiple atypical sources and then convince them to contribute to a publication with which they were completely unfamiliar. Writers at this publication typically seek out exhibit- and event-marketing professionals and have an electronic rolodex replete with sources of this type. For this piece, however, the writer first identified museum-design experts and then convinced them to offer their expertise. The writer then challenged them to relate key museum-design principles and explain how they cross over to the exhibit-design world. For many sources, this crossover was previous unexplored; thus, the writer oftentimes had to connect the dots for sources. In the end, readers appreciated the fresh perspective the sources and the topic provided.

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